Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions.
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Washington Post

Screenshot of Washington Post video on TikTok
Geoffrey Fowler @washingtonpost

Saturday Night Live posts sketch highlights from recent broadcasts, as well as classic moments from SNL’s nearly 50-year history. The format is ideal for TikTok’s short format. SNL has 2.7 million followers and 30 million likes on the platform.
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Chipotle

Screenshot of Chipotle video on TikTok
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Gymshark

Screenshot of Gymshark video on TikTok
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Too Faced Cosmetics #TFBornThisWay

Screenshot of Too Faced Cosmetics video on TikTok
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Mastercard #PricelessWave

Screenshot of Mastercard video on TikTok
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Converse #ConverseAllStar

Screenshot of Converse video on TikTok
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Guess #inmydenim

Screenshot of Guess video on TikTok
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NBA

Screenshot of NBA video on TikTok
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San Diego Zoo

Screenshot of San Diego Zoo video on TikTok
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Red Bull

Screenshot of Red Bull video on TikTok
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Target #TargetChallenge

Screenshot of Target video on TikTok
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Crocs #ThousandDollarCrocs

Screenshot of Crocs video on TikTok
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SNL

Screenshot of SNL video on TikTok
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Amazon

Screenshot of Amazon video on TikTok
@sandiegozoo #elephantastic

@crocs #ThousandDollarCrocs

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