14 Brands on TikTok, for Inspiration

Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions.

Washington Post

Screenshot of Washington Post video on TikTok
Geoffrey Fowler @washingtonpost

Saturday Night Live posts sketch highlights from recent broadcasts, as well as classic moments from SNL’s nearly 50-year history. The format is ideal for TikTok’s short format. SNL has 2.7 million followers and 30 million likes on the platform.

Chipotle

Screenshot of Chipotle video on TikTok

Gymshark

Screenshot of Gymshark video on TikTok

Too Faced Cosmetics #TFBornThisWay

Screenshot of Too Faced Cosmetics video on TikTok

Mastercard #PricelessWave

Screenshot of Mastercard video on TikTok

Converse #ConverseAllStar

Screenshot of Converse video on TikTok

Guess #inmydenim

Screenshot of Guess video on TikTok

NBA

Screenshot of NBA video on TikTok

San Diego Zoo

Screenshot of San Diego Zoo video on TikTok

Red Bull