This influencer partnered with integrative health providers to share women’s health educational content and resources:

relevant hashtags in your social media posts and promotions.
networking with other small business owners is important for your marketing success as well. Attend local events, SBA events, or follow along via live streams.
  • Build community and expand your reach: Team up with other complementary small businesses and create an event.
  • Give back: Make an extra effort to give back to your community by shopping at, posting reviews, and engaging in social media with other small businesses during the week.
  • creative with derby fashion or horse-themed decorations, promotions, contests, and events. For example,
    • Change up your storefront with a derby theme to grab attention and attract customers.
    • Blog about derby fashion and outfits for men and women.
    • Throw a derby party with derby hat contests and mint juleps.
    • Host a cooking or cocktail-making class.
    • Run a derby hat contest on Instagram or Facebook.
    • Use derby hashtags such as #kyderby, or your own custom hashtag (like #derbyatjoes) so that people can find you and follow along.
    promotions, such as get the fifth one free, $5 specials, 5% off, 5 for 5, etc.
  • Throw a party or cooking class revolving around Mexican food and culture.
  • Consider offering your followers information about where to enjoy Cinco de Mayo. Remember, not everything you post should be in an effort to make a sale. Providing useful information gives your followers another reason to keep watching you on social media.
  • 4. Teacher Appreciation Day

    We provided over 50 ideas in this post, so let’s finish off with the holidays, awareness causes, and themes we covered:

    • Throw a party for teachers or have students write thank you letters to show off on your blog, in email newsletters to parents, or on social media.
    • Update your website content with new teacher bios and pictures.
    • Did anyone receive a new degree or have a teacher accomplishment to share? This is the perfect time to showcase them in an “About Us” page on your website. Doing so not only highlights your teaching staff, but it also can improve your SEO.
    blog post or email newsletter to communicate with parents!
  • Run a Mother’s Day photo contest on Facebook.
  • get new clients for the spring and summer months. Try sending out postcards encouraging homeowners to get their homes and gardens in top shape for summer.
    Image source
    • Now’s the time to run that gutter cleaning sale or post pictures on Facebook of your most recent outdoor paint job. Build your content authority with SEO-optimized blog posts about seasonal maintenance.
    spring cleaning, why not do a little of your own by going through your website, ad campaigns, social media profiles, and listings to make sure information is up to date, photos are relevant to the season, and links are working properly. You may want to refresh some of the evergreen content from last year that performed well around this time.
    • Gather up your top reviews from last year and share them on social media. These make for enjoyable Tweets with no pressure to click a link or read more.  You might also share success stories with before-and-after photos to get clients excited about the warm weather.
    • What better time to get the chatter going about your business when people are getting excited about the warm weather? Word of mouth marketing is important for small businesses. Offer existing clients a discount or incentive for each new client they refer who becomes a paying customer.
    Pinterest following with your creations linked to your online store or blog.
  • You don’t have to be a florist to use flowers in your marketing. Spruce up your office, restaurant, or storefront with flowers. Nothing says “spring” like fresh-cut flowers that add a pop of color to your business space.
  • Buy flowers from a local florist and introduce yourself. Supporting other small business owners is the first step to getting more word-of-mouth referrals.
  • 9. Weddings

    May is the start of wedding season and a perfect time to market your business to new people who are in town. Unless, of course, you’re hosting a virtual wedding this year due to the pandemic. Here are some wedding-based marketing ideas for both live and virtual weddings.

    • Caterers, event planners, DJs, photographers, bakeries, and other wedding-friendly services: Use social media to engage customers as much as possible. Whether you’re hosting the bachelorette party at your restaurant, baking the wedding cupcakes at your bakery, or photographing the event, be sure to take pictures and share them on Facebook and other social media platforms. You may also want to ask and see if you can use the special custom hashtag for the event. This is a great way to put a name to the features of the wedding that stick out to guests (who can become or refer you to new customers) and their social media audiences.
    • Landscapers can capitalize on wedding venue owners looking to perfect their property.
    • Or perhaps you want to run a virtual wedding planning campaign, through organic content or paid ads.
    blog posts, and tips on getting to your healthiest and best version of yourself in time for these heavily photographed events.

    10. Star Wars Day

    If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more. 

    fun ways to engage them with your shop and on Instagram.

    May 2nd is Teacher Appreciation Day—a perfect time for preschools to market themselves to new parents in anticipation of the new school year.

    follow-up emails to any new leads for your business. And during your campaigns, post real-time photos and user-generated content to encourage more participation.

    Star Wars Day simply can’t be ignored with its rising popularity. Run a webinar or live stream on this day to help add some creativity to your copy.

    • Small Business Week
    • Kentucky Derby
    • Cinco de Mayo
    • Teacher Appreciation Day
    • Mother’s Day
    • Memorial Day
    • Warm weather/spring cleaning
    • Flowers
    • Weddings
    • Star Wars Day
    • Bike to Work (or wherever) Day
    • Geek Pride Day
    • ALS awareness
    • Public Service Recognition Week
    • Peace Officer’s Memorial Day
    • National Hamburger Day
    • Women’s Health Week

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