8 TikTok Ideas for Engagement

Show a before and after. Show your audience how far you’ve come. Exposing your vulnerable side helps connect with prospects and demonstrates how much effort you’ve put into yourself and your business. Before-and-after videos on TikTok range from personal, such as a “glow up” of what you used to look like, to a setting of what your house or office used to look like, to a product, as in the first iteration compared to what you sell today.
In the video below, we see a sped-up recording of the artist @artofpoints painting a mandala on a heart-shaped stone.

TikTok Ideas for Engagement

“Duetting” is when the audience sees two TikTok videos side-by-side and watches them as one. This example is from @atlantavoiceoverstudio (at right).
Again, recording a voiceover in TikTok results in an Original Sound.
Once you’ve found an Original Sound to use, simply lip-sync to it, applying your own unique spin.







Similarly, try “duetting,” named after the TikTok feature “Duet.” It’s when the audience sees two TikTok videos side-by-side and watches them both as one. In the example below, a TikTok user is duetting a video — playing along with the original creator.