Fashion content on TikTok tends to more accessible and ultimately more influential – hence why fashion videos (and the products featured) often go viral. From a pair of Aerie leggings to Zara jeans, many fashion items are hard to come by or, in some cases, sold out due to this phenomenon, also known as ‘TikTok made me buy it’. Gap has even started re-manufacturing a vintage hoodie after it started appearing on resale sites for more than 0 (on the back of a single viral video).
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Indeed, it is this demographic (and their spending power) that is driving most of the traction for fashion brands on TikTok. More than 60% of platform users are Generation Z, and with a spending power of over 0 billion, brands are naturally keen to further connections with this target audience.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that viral videos tempt you to buy the next ‘must-have’ product.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that viral videos tempt you to buy the next ‘must-have’ product.
