How RappiPay Mexico is using AI to speak to customers ‘in their own language’

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RappiPay Mexico has boosted its efforts to reach out to new potential RappiCard customers by partnering with AI language generation platform Persado. I spoke to Juan Miguel Guerra Dávila, Head of RappiPay Mexico, about why using technology to write marketing messages was a natural fit for RappiPay Mexico, how the company is trying to “learn from AI” in its approach to innovation, and how despite the lack of a human touch, using AI helps RappiPay Mexico to speak to customers ‘in their own language’.