You may also be interested in these real estate advertising benchmarks.
Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete.

  • What’s a good conversion rate for home service ads on social media?
  • What’s the average click-through rate for home service business ads?
  • What’s a good cost per lead for home services advertising?
average plumbing job totals $175 to $400, which would be a return on investment of 257-717%. 

Home services advertising benchmarks: display advertising

home services advertising benchmarks, you can still get a general idea as to where you stand in relation to other businesses like yours, and identify campaigns that should be harnessed and those that could use some improvement.

This report is based on a sample of 4,595 North American-based LOCALiQ client accounts in the home services vertical who were running search advertising, display advertising, and/or social media advertising between May 1, 2020, and June 25, 2021. Each subcategory includes at minimum 10 unique active clients. “Averages” are technically median figures to account for outliers. All currency values are posted in USD.

Data sources

But to get a true measure of success, it’s important to know how your ads are performing with respect to other businesses like yours. With benchmark data, you can answer questions like:

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