Ipsy, a monthly beauty subscription service, has a subreddit with more than 13,000 members.
The example ad below is from Steam, a video game and store, placed in the r/SkincareAddicts subreddit.
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Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don’ts for marketers.
5 Ways Reddit Helps an Ecommerce Brand
Ipsy, a monthly beauty subscription service, has a subreddit with more than 13,000 members.
Members “upvote” what they consider as helpful posts and comments and “downvote” spam or low-value submissions. A member’s ratio of upvotes to downvotes is tallied in a score called “Karma,” reflecting trustworthiness.
![A skin care merchant could join the SkincareAddicts subreddit and connect with potential customers. A skin care merchant could join the SkincareAddicts subreddit and connect with potential customers.](https://research-institute.org/wp-content/uploads/2021/09/5-ways-reddit-helps-an-ecommerce-brand.jpg)
![A skin care merchant could join the SkincareAddicts subreddit and connect with potential customers. A skin care merchant could join the SkincareAddicts subreddit and connect with potential customers.](https://research-institute.org/wp-content/uploads/2021/09/5-ways-reddit-helps-an-ecommerce-brand.jpg)
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Join relevant communities. Redditors have a good eye for veiled attempts at selling on the platform. There’s no way to sneak around and slyly earn upvotes.
The general formula is: “I’m [insert short bio]. Ask me anything!”
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![A member on the Ipsy subreddit asked what themes or products Ipsy should include in its monthly boxes, providing valuable feedback. A member on the Ipsy subreddit asked what themes or products Ipsy should include in its monthly boxes, providing valuable feedback..](https://research-institute.org/wp-content/uploads/2021/09/5-ways-reddit-helps-an-ecommerce-brand-4.jpg)
![A member on the Ipsy subreddit asked what themes or products Ipsy should include in its monthly boxes, providing valuable feedback. A member on the Ipsy subreddit asked what themes or products Ipsy should include in its monthly boxes, providing valuable feedback..](https://research-institute.org/wp-content/uploads/2021/09/5-ways-reddit-helps-an-ecommerce-brand-4.jpg)