How are luxury brands adapting to this shift, and also to a category increasingly influenced by Gen Z? This panel discussion will look at all the issues defining the future of luxury ecommerce, with Cassandra Gowing, Head of Social Media and Marketing at Radley London, and Sophie Quy, EVP Brands at Threads Styling, a chat-based personal shopping service.
10.45am, Tues November 23rd
1.20pm, Weds November 24th
How Snug grew a D2C challenger brand and built a new category – with Live Q&A
The Econsultancy Live agenda is live, so head over the event page to take a look. Even better, if you’re an Econsultancy subscriber, you can attend for free (just get in touch to request your complimentary ticket).
Nick Moutter, founder of TMG – which includes designer furniture and homeware brand, Olivia’s – will discuss ecommerce experiences today and the role of EaaS.
According to Bain, the online channel increased its sales by 50% in Luxury in 2020, nearly doubling its share to reach 23% of luxury sales globally (up from 12% in 2019).
Ecommerce-as-a-service (EaaS) solutions allow businesses selling online to focus on building their brand rather than having to worry about warehouses, logistics, software and even a website. The Moot Group (TMG) is one of the players seeking to grow in this pay-as-you-go space, alongside entrants such as Next and its Total Platform, and joining established players such as Ocado Solutions and Zalando.
Ecommerce 2.0: Providing ecommerce as a service
Perkin will tour the biggest trends in ecommerce right now, with a particular focus on tech, digital transformation and the medium term. Join him for another inspiring session.
Next week, November 22-24, is Econsultancy Live and the theme is the future of ecommerce. The agenda is live, so head over the event page to take a look. Even better, if you’re an Econsultancy subscriber, you can attend for free (just get in touch to request your complimentary ticket).
Here are the ones I’ve picked out…
The future of luxury ecommerce
3.40pm, Tues November 23rd
9.35am, Tues November 23rd
To whet your appetite for the event, I’ve chosen four of the sessions I’m most looking forward to at November’s event. From D2C brands like Snug to B2B businesses like Exertis, there’s a wide range of talks and topics to choose from.
In this talk at Econsultancy Live, Bridgman will talk more about how the D2C model has enabled responsive customer service and innovative social commerce (just this month the brand hosted an IG Live event with Katherine Ryan).
Digital Shift at Econsultancy Live
Tune in to hear how Snug has grown and defined the sofa-in-a-box category.
Luxury was one category that was profoundly affected by the pandemic, not just through the shift away from formal wear and a drop in travel, but because luxury experiences have traditionally revolved so heavily around brick and mortar.
If you missed our interview with Snug’s founder Rob Bridgman earlier this year, it’s a fascinating read that touches on some of the ways the brand is seeking to change the way we buy a sofa.
