User-generated. Instagram may be the best social platform for engaging an ecommerce audience. Customers can use a merchant’s branded hashtags to share authentic experiences — videos or photos — with its products. Consumers view user-generated content as trustworthy.
Nike’s Instagram page does an amazing job selling shoes. But the page includes no product prices, just stories of folks wearing its shoes.
Ecommerce Content for Instagram
Funny and inspirational quotes spark engagement. Instagram users love to share and comment on quotes. But they’re most powerful when they align with your brand and help sell your products. User-generated quotes can bolster social proof. Reposting followers’ funny memes can trigger an organic viral campaign. Drunk Elephant, a skincare provider, posts jokes that often have nothing to do with skincare, but they are difficult not to share with friends.
Do not fill up your feed with salesy product images against white backgrounds. Focus instead on telling stories and building connections. Lifestyle stories about your products are one of the easiest ways to do that.
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Sock Club, an ecommerce subscription service, uses Instagram’s Stories to feature contests that pit sock designs against each other to determine customers’ preferences.
Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects.
Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects.
Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects.
Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects.
Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects.
Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects.
Drunk Elephant posts jokes that often have nothing to do with skincare, but they are difficult not to share.
Warby Parker addresses its key milestones and moments, such as early eyeglass frames.
