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Vietnam and the Philippines are the region’s fastest-growing online economies. Vietnam’s online GMV will nearly triple from 2021 to 2025, from billion to billion. Indonesia is the region’s biggest overall digital economy, hitting 6 billion by 2025.
Southeast Asia is set for explosive ecommerce growth. A new report from Bain & Company provides the details.
The region is among the world’s fastest-growing digital markets, according to the report, mainly due to young demographics, accelerated smartphone utilization, urbanization, and a growing middle class.

  • Ecommerce. Marketplaces, resellers, direct-to-consumer.
  • Travel. Flights, hotels, vacation rentals.
  • Transport & food. Transportation, food delivery.
  • Media. Advertising, gaming, video-on-demand, music-on-demand.

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At 0 billion, total 2021 ecommerce sales in Southeast Asia are among the world’s largest outside of China and the U.S. The report, “e-Conomy SEA 2021,” (PDF) covers six countries: Vietnam, Thailand, Philippines, Malaysia, Singapore, and Indonesia. It’s the culmination of multiyear research and analysis from Bain, Google Trends, and Temasek, an investment firm owned by the government of Singapore.
The report, “e-Conomy SEA 2021,” (PDF) covers six countries: Vietnam, Thailand, Philippines, Malaysia, Singapore, and Indonesia. It’s the culmination of multiyear research and analysis from Bain, Google Trends, and Temasek, an investment firm owned by the government of Singapore.
— Ecommerce GMV by itself will also double — from 0 billion in 2021 to 4 billion by 2025 — to remain the biggest segment, according to the Bain report. In 2021 alone, ecommerce will grow 62% from billion in 2020.

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