Experts Share Social Media Predictions For 2022

— Andrew Chen, Content Marketer at Captiv8

Social Media Advertising Predictions for 2022

Expansion of Social Commerce

“More authentic influencer and user-generated creative will outperform heavily branded and studio-edited content.” 
“More authentic influencer and user-generated creative will outperform heavily branded and studio-edited content.”  “More authentic influencer and user-generated creative will outperform heavily branded and studio-edited content.” 
“As the privacy landscape continues to shift, server-to-server integrations like Facebook’s Conversions API, will become more prominent. Sharing first-party signals with platforms will become increasingly important to fuel social algorithms for ad delivery and optimization.” 
— Lize Keefer, Paid Social Strategist at Tinuiti
— Kelsey Miller, Associate Director, Paid Social at Tinuiti
— Natasha Blumenkron, Director of Paid Social at Tinuiti
— Kolin Kleveno, SVP of Addressable Media at Tinuiti
— Kolin Kleveno, SVP of Addressable Media at Tinuiti
“One trend that all brand marketers and creators should prepare for in 2022 and beyond is the metaverse. Aside from the rebranding of Facebook to focus on its prioritization of this completely virtual space, we’re already seeing major brands like Verizon find creative ways to leverage influencers around this topic as well. Most recently, they launched a multi-city augmented reality scavenger hunt to help showcase the faster speeds of its 5G network with this multimedia experience through the help of creators. We’ve also seen brands like Gucci and Nike work to build virtual art installations and an entire world within Roblox.”

“Ecommerce sales continue to be on the rise in 2021, even as stores are more open for holiday shopping compared to 2020. Brands will win specifically in after-Christmas sales into early January, where we’ll see CPMs plummet and ROAS efficiencies increase. Reserve ad spend for January to capitalize on the post-holiday demand!”