Experts Share Email & Mobile Messaging Predictions for 2022

“Privacy changes aren’t going away in 2022, and this will directly impact how we utilize email KPIs for our programs. Brands will need to pivot from top-funnel KPIs (opens and clicks) to down-funnel KPIs (purchases and conversions) for triggers and automations, and focus more on purchase behaviors for retention efforts. Gathering first-party data will be crucial to maintaining sophisticated email programs.”
Mary Miller

2022: Email & Mobile Messaging Predictions

Email + SMS = 2022 Power Couple

Emily Clarkson

Jane Serra, VP of Marketing at Justuno
Jane Serra, VP of Marketing at Justuno
Christine Watson, Director, CRM & Email at Tinuiti
Want more great insights to help inform your 2022 strategy? Be sure to download our upcoming 2022 Email Marketing Guide: Email and Mobile Messaging in the Age of Privacy Concerns and Highly Personalized Expectations—launching later this month!

Posted by Contributor