Post branded graphics, which are images that include your company’s logo, fonts, and color schemes — think memes, quotes, motivational sayings, and product tips. All of your graphics should have the same feel. Create a brand graphic guide. Check out how Beauty Pro Distributor produced a unique style of graphic to use throughout its social media marketing.
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Ecommerce Content for Facebook
Beauty Pro Distributor produced a unique style of graphic to use throughout its social media marketing.
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Tell stories. Facebook, like Instagram, provides a unique way to tell in-depth stories that capture an audience. The best stories, in my experience, are personal. Zappos does this well, extending its brand through excellent behind-the-scenes content. Consider addressing how your business or product came about, the most difficult parts of your company’s journey, and how your products or services improve lives.
Zappos produces compelling, behind-the-scenes stories. Click image to watch the video on Facebook.
Display discounts, sales, and exclusive offers. An easy way to capture your audience’s attention on Facebook is by sharing info about upcoming sales and discounts. This type of content is productive because most consumers are on Facebook at some point during the week. But it only works well on Facebook in my experience. Unlike Pinterest, TikTok, and Snapchat, Facebook users are accustomed to sharing sales and discounts. Plus, it is an excellent way to reward folks who “like” your Facebook page.
ModCloth combines simple photos and stories with trending topics.
