In July of 2017, Audi aired a commercial where a bride and groom are about to take their vows, but the mother of the groom marches up to the alter and inspects the bride. She pinches her nose, pulls back her ear, and checks the inside of her mouth.
In July of 2017, Audi aired a commercial where a bride and groom are about to take their vows, but the mother of the groom marches up to the alter and inspects the bride. She pinches her nose, pulls back her ear, and checks the inside of her mouth.
In July of 2017, Audi aired a commercial where a bride and groom are about to take their vows, but the mother of the groom marches up to the alter and inspects the bride. She pinches her nose, pulls back her ear, and checks the inside of her mouth.
In July of 2017, Audi aired a commercial where a bride and groom are about to take their vows, but the mother of the groom marches up to the alter and inspects the bride. She pinches her nose, pulls back her ear, and checks the inside of her mouth.
In July of 2017, Audi aired a commercial where a bride and groom are about to take their vows, but the mother of the groom marches up to the alter and inspects the bride. She pinches her nose, pulls back her ear, and checks the inside of her mouth.
Takeaway
Coca-Cola received 400,000 phone calls and letters from angry consumers professing their dissatisfaction with the new flavor. Coke returned its original formula “Coca-Cola Classic” to the shelves in the wake of the backlash.
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Takeaway
To keep your audience happy,
How to do it right
If you’re offering a high-value incentive to your customers, include terms and conditions to protect your business from exploitation and make sure the cost of the incentive does not (or will not eventually) outweigh the benefits to your business. And remember, there is no such thing as fast money in business! It takes careful planning and a holistic strategy.
Marketing fails are in the details
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