Executive Summary
Our Solution
Relevant Audience: Walmart clients
Amazon Incrementality & Lift Modeling for Sponsored Ads
Available From: Dec 15, 2021
We’ve introduced a new analytic model for Amazon metrics to help vendors better understand how advertising truly impacts revenue. For Walmart advertisers, we improved our campaign reporting to include different attribution models that offer more holistic insights. We further enhanced our Walmart reports by creating new budget metrics to improve campaign optimization. Lastly, we launched a new Walmart campaign creation interface –making it easier for teams to create and manage campaigns.
We’ve introduced a new analytic model for Amazon metrics to help vendors better understand how advertising truly impacts revenue. For Walmart advertisers, we improved our campaign reporting to include different attribution models that offer more holistic insights. We further enhanced our Walmart reports by creating new budget metrics to improve campaign optimization. Lastly, we launched a new Walmart campaign creation interface –making it easier for teams to create and manage campaigns.
We’ve introduced a new analytic model for Amazon metrics to help vendors better understand how advertising truly impacts revenue. For Walmart advertisers, we improved our campaign reporting to include different attribution models that offer more holistic insights. We further enhanced our Walmart reports by creating new budget metrics to improve campaign optimization. Lastly, we launched a new Walmart campaign creation interface –making it easier for teams to create and manage campaigns. We’ve introduced a new analytic model for Amazon metrics to help vendors better understand how advertising truly impacts revenue. For Walmart advertisers, we improved our campaign reporting to include different attribution models that offer more holistic insights. We further enhanced our Walmart reports by creating new budget metrics to improve campaign optimization. Lastly, we launched a new Walmart campaign creation interface –making it easier for teams to create and manage campaigns.
Leverage budget recommendations alongside our custom attribution windows to maximize the impact of your budget analysis on Walmart.
Our Solution
MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually evolves to sell more of your product, faster, across all the industry’s top marketplaces. In an effort to share our tech updates and capabilities, Tinuiti produces MobiusX Release Notes on a quarterly basis to share our product updates to power your performance. Learn more about our technology here.
The Challenge
Relevant Audience: Amazon Vendor clients
