The McKinsey survey asked B2B suppliers about their ecommerce priorities compared to in-person sales for four key functions: (i) product and service availability, (ii) guarantees and warranties, (iii) shipping and delivery options, and (iv) personalized recommendations.
In 2021 alone, many U.S. buyers shifted their preferences to online from in-person. Wholesalers, distributors, and manufacturers stated in the survey that ecommerce is now their most effective sales channel. –
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Have you ever been encouraged to watch a short ad for a benefit or reward? Both…
CPG brands have been quick to jump on this new advertising development. Unilever, Purina, and Danone…
Another recent example is Direct Harvest, a direct-to-consumer food subscription business selling sustainably-raised fruits and vegetables….
Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He’s owned multiple brands…
If we need a new data element we’ll load it from the back-end and hide the…
Far more than grand family outings, it’s gentle daily rituals that build parental trust and comfort….
