The McKinsey survey asked B2B suppliers about their ecommerce priorities compared to in-person sales for four key functions: (i) product and service availability, (ii) guarantees and warranties, (iii) shipping and delivery options, and (iv) personalized recommendations.
In 2021 alone, many U.S. buyers shifted their preferences to online from in-person. Wholesalers, distributors, and manufacturers stated in the survey that ecommerce is now their most effective sales channel. –

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