Focus: Healthy eating while addressing a desire.
Focus: Personal care products.
Notice how social proof is outlined differently, in some cases more than once. Navigation also takes different forms, with some visually showcasing products while others prefer a discreet hamburger menu on the home page.
Many ecommerce templates address information architecture by including a top section for a tagline, pitch, and call to action, followed by featured products, social proof, and testimonials, for example. However, those items may not be suitable for your products or site.
Wildgrain
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Information design is a crucial component of ecommerce conversions.
- Benefit: “Free Shipping Always”
- Navigation: Easy and simple, focused on a shopper’s journey.
- Desire: “Free Sourdough Rolls For Life”
- Call to action: “Get Started”
- Remove objections: “6 Reasons to Try WildGrain This Winter”
- Social proof: In-the-media references.
- Mission: “Our Purpose”
- Lead magnet: “Get tips, recipes & offers” (newsletter sign-up)
Information design is a crucial component of ecommerce conversions.
- Benefits: “Free shipping on orders over $45″; “Spectacularly magnetic”
- Navigation: Simple and visual
- Call to action: “Shop Spectrum”
- Visual desire: Featured products for impulse purchases
- Social proof: “Who’s talking about us” (in the media)
- Mission: “Goodbye fidget spinners” (about us)
- Community building: “We want to see what you make! Share your shapes.”
- Lead magnet: “Get the scoop” (newsletter sign-up)
Information design is a crucial component of ecommerce conversions.
- Navigation: Simple and visual
- Benefits: “Self-care Reimagined”
- Desire: “Better everyday essentials made with clean ingredients and higher standards”
- Call to action: “Shop It All”
- Mission: “Bringing you everything you need to treat your body right”
- Visual desire: Featured products for impulse purchases.
- Social proof: In-the-media mentions; customer reviews.
- Lead magnet: “Get 20% off your order” (newsletter sign-up)
Information design is a crucial component of ecommerce conversions.
- Movement: Visual imagery to create action of like-minded consumers
- Benefit: “Comprehensive and convenient daily nutrition made simple”
- Call to action: “Get Your AG1”
- Address objections: “Quality ingredients… strictest standards”
- Social proof: Customer testimonials
- Community building: “Join us #LiveAG1”
- Lead magnet: “Join our newsletter”
Align with Objectives
Speks creates “buildable products that will brighten any office desk and any day.” Click to view entire site.
Consider the architecture of the sites below and notice their differences, especially the sections and their order. Click the images for a full view.
Key elements:
Athena Club offers quality personal care goods. Click to view entire site.
