11 Ecommerce Website & Marketing Trends Taking Hold in 2022

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2022 ecommerce website trends

Irwin Hau is the founder of Chromatix, an award-winning web design and conversion design agency based in Melbourne, Australia. Since 2009, he has analyzed 60,000+ websites and amassed 780+ industry awards and mentions for his work. Irwin also manages Irwin Hau Business Consultancy, where he specializes in independent digital transformation strategy and operational efficiency through custom web solutions.

1. Buy now pay later

While ecommerce SEO is still important, some businesses will be wise to reallocate some budget that would be used for driving traffic, to efforts to better convert that traffic such as by adding calls to action in more places, A/B testing elements, and improving page speed. Page speed will also improve your Core Web Vitals—a 2022 SEO trend for all businesses and industries.
Headless technology eliminates page templates, backend code, and other cumbersome components that can slow down a website. Given that consumer expectations are always on the rise, the headless approach enables businesses to quickly enhance their platform’s performance so they can better handle spikes in traffic or increases in sales volume without having to create new pages or otherwise employ unnecessary resources for delivering an optimized experience.
What’s more, according to one study, customers who used 4+ channels spent 9% more in the store, on average, when compared to those who used just one channel.

2. Conversion rate optimization

What’s more, according to one study, customers who used 4+ channels spent 9% more in the store, on average, when compared to those who used just one channel.

11. Omnichannel experience

What’s more, according to one study, customers who used 4+ channels spent 9% more in the store, on average, when compared to those who used just one channel.
Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040.
These currencies (such as Bitcoin and Ethereum) don’t yet have the big-name recognition necessary for wide-scale adoption, but they will become more widespread as people see how cryptocurrencies work. While cryptocurrencies don’t make sense for every business, those who do adopt them could provide an edge over their competition due to reduced fees and faster payment processing times.

Align with these ecommerce marketing trends

Chatbots help to increase engagement with your customers, provide personalized experiences, and offer faster support. You can use them to answer common questions, suggest products, route leads, or make announcements. Using chatbots for direct sales is also on the rise: around 60% of millennials are buying basic goods like food and clothes via conversational software.