Thanks so much for {action the customer took}. We’re positive that you’re going to enjoy {product} as much as we do.
Thanks again for being here on this journey with us.
Tips for using email templates
I know you’re busy, so here are a few quick features that I think you might find useful:
- Customize them: Templates should only serve as the base of your email. They should be customized to include specific details about your recipient so that they’re genuine. No point in saving time if your emails don’t make your customers feel valued.
- Double-check them: Even though templates can reduce errors, you still need to check and double-check them before sending—especially because if you’re following tip one, you will be manipulating the content.
- Test them: Templates can reduce your workload, but that doesn’t mean you’re off the hook with testing your emails. You should still try out different versions of the same template to see which one performs better, and even periodically change up your templates to keep them from going stale.
- Set them up in your email platform: Once you have the copy that works, don’t just save the copy to your notepad. Set up Gmail templates to have them at the ready.
- Use design templates too: The templates below can be used as Gmail templates, but a branded HTML email offers a more attractive and professional touch. There are a number of branded email templates out there to choose from as well.
5 must-have email templates for business
Hey {name},
1. Customer welcome/onboarding email template
{your name}
This month, we celebrate our nth year in business! Sure, we love {your trade} but what really keeps us going is customers like you. As our way of saying thanks, we’re offering {promotion} all month long.
Thanks so much for joining us at {your company name}! We’re excited to have you join our {team, family, etc.}, and we think you’ll really love {product, feature, etc.}. If you haven’t already, make sure to check out:
- {feature 1}
- {feature 2}
- {feature 3}
Also, don’t forget to check out {other product}. If you like {current product}, we think you’ll love {other product} just as much.
Hey {customer’s name},
We’re incredibly excited to announce {event}! After a lot of work, we’re finally ready to bring {product, location, etc.} to the world, and we’re hoping that you’ll enjoy using it just as much as we have working on it.
We’re incredibly excited to announce {event}! After a lot of work, we’re finally ready to bring {product, location, etc.} to the world, and we’re hoping that you’ll enjoy using it just as much as we have working on it.
But whether you’re prospecting, onboarding new users, saying thanks, or making a big announcement, staring at your cursor in a blank email is where all too many of us find ourselves. Luckily, you don’t have to reinvent the wheel. Because in this post, we’ve got five email templates you can use to get your communication off to a great start.
Announcement email tips
- Don’t be afraid to celebrate the hard work that went into getting the feature, product, or event live.
- Consider giving your loyal customers early access.
- Make sure that what you’re announcing is worthy of an email and relevant to your customers.
- Give your readers an action to complete to get involved.
5. Customer appreciation email template
Didn’t see a template in here that you need? Looking for more email marketing tips? Not to worry:
Customer appreciation email tips
More email tips and templates
Announcement emails are a bit harder to use a template for since the structure dependends on what you’re announcing, but here’s an idea to help get you started.
