TikTok Marketing Done Right

Posts tagged with #PUMAvault share older products and content.
Videos on TikTok tagged with #PUMAfootball have accumulated 159 million views, mainly featuring prominent football (soccer) players using Puma’s footwear. Another hashtag, #PUMAvault, connects with older products, content, and company info.

4 Brands on TikTok

#PUMAfootball keeps users engaged with the company’s content.

Here’s an example, a video with a pink whale mascot walking sadly across a garden with the caption, “When you’re working an event and get kicked or punched by a little kid for the 50th time.” The video captures a trend of using Owl City’s song Fireflies excerpted only to hear “I’d like to leave” as the punchline. It was funny and received many shares and comments.

Videos tagged with #eyeslipsface reportedly have 9 billion views to date.
Remember that your initial ideas on TikTok might not work. But keep experimenting. On TikTok, good ideas are rewarded no matter how small the account.

Vineyard Vines is a U.S. clothing and accessory retailer that understands TikTok’s fun-loving meme generation. Any campaign on TikTok should remember that audience.

The takeaway? Create challenges for your audience on TikTok, wherein users generate content.
The takeaway? Create challenges for your audience on TikTok, wherein users generate content.
The takeaway? Create challenges for your audience on TikTok, wherein users generate content.
Puma, the sports apparel company, builds exposure through branded hashtags. Nearly every post has a tag, such as #PUMAfam and #PUMAfootball.
A video introducing Pollo Asado (grilled chicken) received 4.2 million views in roughly a week.

Chipotle shares a fun TikTok video promoting Pollo Asado, a new menu item.

Keep Experimenting

Branded hashtags allow Puma’s marketing team to keep audiences connected to the videos and facilitate quick searches of the company’s name and other posts. To be sure, Puma has a huge advertising budget. Regardless, branded hashtags are an effective tactic for any company.