Posts tagged with #PUMAvault share older products and content.
Videos on TikTok tagged with #PUMAfootball have accumulated 159 million views, mainly featuring prominent football (soccer) players using Puma’s footwear. Another hashtag, #PUMAvault, connects with older products, content, and company info.
4 Brands on TikTok
#PUMAfootball keeps users engaged with the company’s content.
![Screenshot of the hashtag PumaFootball on TikTok. Screenshot of the hashtag PumaFootball on TikTok.](https://research-institute.org/wp-content/uploads/2022/04/tiktok-marketing-done-right.jpg)
![Screenshot of the hashtag PumaFootball on TikTok. Screenshot of the hashtag PumaFootball on TikTok.](https://research-institute.org/wp-content/uploads/2022/04/tiktok-marketing-done-right.jpg)
Videos tagged with #eyeslipsface reportedly have 9 billion views to date.
Remember that your initial ideas on TikTok might not work. But keep experimenting. On TikTok, good ideas are rewarded no matter how small the account.
![Screenshot of a Puma TikTok video using the hashtag #PUMAvault. Screenshot of a Puma TikTok video using the hashtag #PUMAvault.](https://research-institute.org/wp-content/uploads/2022/04/tiktok-marketing-done-right-1.jpg)
![Screenshot of a Puma TikTok video using the hashtag #PUMAvault. Screenshot of a Puma TikTok video using the hashtag #PUMAvault.](https://research-institute.org/wp-content/uploads/2022/04/tiktok-marketing-done-right-1.jpg)
The takeaway? Create challenges for your audience on TikTok, wherein users generate content.
The takeaway? Create challenges for your audience on TikTok, wherein users generate content.
The takeaway? Create challenges for your audience on TikTok, wherein users generate content.
Puma, the sports apparel company, builds exposure through branded hashtags. Nearly every post has a tag, such as #PUMAfam and #PUMAfootball.
A video introducing Pollo Asado (grilled chicken) received 4.2 million views in roughly a week.
![Screenshot of a TikTok video by Vineyard Vines. Screenshot of a TikTok video by Vineyard Vines.](https://research-institute.org/wp-content/uploads/2022/04/tiktok-marketing-done-right-3.jpg)
![Screenshot of a TikTok video by Vineyard Vines. Screenshot of a TikTok video by Vineyard Vines.](https://research-institute.org/wp-content/uploads/2022/04/tiktok-marketing-done-right-3.jpg)
Keep Experimenting
Branded hashtags allow Puma’s marketing team to keep audiences connected to the videos and facilitate quick searches of the company’s name and other posts. To be sure, Puma has a huge advertising budget. Regardless, branded hashtags are an effective tactic for any company.