Snap debuts AR Creation Suite. Snap continues to evolve augmented reality shopping by launching a suite of new offerings for both on and off Snapchat. Snap’s 3D Asset Manager is a web content management platform that makes it easy for businesses to request, approve, and optimize 3D models. AR Image Processing technology allows enterprises to leverage existing product photography and transform it into turnkey AR-ready assets for Snapchat AR try-on Lens experiences. Snap’s new AR Shopping templates allow brands to import assets and create catalog-shopping lenses in minutes. Select apparel, eyewear, and footwear brands can join beauty merchants in building virtual try-on and visualization experiences using their AR-ready assets. Snap is also expanding into surface objects for categories like furniture and handbags, where a new template enables any 3D model to be placed virtually on the floor or tabletop.
Snap AR Shopping
Ecommerce Product Releases
Foxquilt launches ecommerce insurance product. Foxquilt, a provider of customized insurance products for small businesses, announced the launch of a new ecommerce insurance product. Business owners can now secure coverage tailored to their specific needs online and at better prices. Foxquilt’s ecommerce product provides a method specifically designed to help new and existing ecommerce business owners access insurance and fulfill their compliance needs.
Target2Sell
Web.com launches a new ecommerce product. Web.com, a website solutions provider, announced the launch of its new ecommerce platform that simplifies online store building and management, featuring a drag-and-drop website builder, marketplace manager, social media selling, and end-to-end fulfillment. Customers can quickly build an online store with an intuitive builder and sell across social media and top marketplaces like Amazon, eBay, Etsy, and more in a single platform. Product quantities and prices can be updated everywhere merchants sell through the platform’s automated inventory sync technology. For merchants who would like assistance building an online store, Web.com’s Professional Services can help.
Etsy introduces recycled packaging and stickers. Etsy and EcoEnclose are partnering to bring U.S.-based sellers packaging made from 100% recycled materials or certified responsibly sourced paper. Etsy has created a new Etsy-orange sticker to help merchants highlight the decision to reuse packaging. Etsy is working with its planet-friendly packaging partner EcoEnclose to expand the assortment of available packaging sizes. Currently, the packaging products are only available to U.S. sellers.
Amazon introduces Small Business badges. Amazon has begun testing a Small Business badge to help customers identify products from small business brands and artisans in Amazon’s store. It has started testing the Small Business badge on a subset of eligible product detail pages in the U.S. Small businesses are eligible for this badge if they are registered with Brand Registry or participate in the Handmade program. The specific products that receive the badge are small business brands and artisans based in the U.S.
Got an ecommerce product release? Email releases@practicalecommerce.com.
Eurora Solutions
Eurora Solutions raises M for AI system. Eurora Solutions, an artificial intelligence/machine learning-backed (AI/ML) cross-border ecommerce compliance platform, has announced it’s Series A round closure, raising million. Eurora’s proprietary AI-based solution automates tax, compliance, and customs services. The system assigns ecommerce products an appropriate HS code, calculates the applicable VAT and duty amounts and automatically creates electronic declarations for EU duties and taxes via simple API integration. Eurora’s compliance platform can automatically process 5,000 requests per second with up to 96% accuracy. The company will use the funding for geographical expansion in the UK, the U.S., and the Middle East.
Amazon announces AWS Amplify Studio. Amazon Web Services announced the general availability of AWS Amplify Studio, a new visual development environment for creating web application user interfaces (UIs). The feature allows developers to create fully customizable web applications on AWS with minimal coding. Developers can use AWS Amplify Studio to create a UI using a library of prebuilt components (e.g., buttons, newsfeeds, user registration forms). They can also collaborate with user experience (UX) designers and connect their UI to AWS services through a visual interface without writing code. Customers like Neiman Marcus and Orangetheory Fitness use AWS Amplify to configure and deploy AWS services (e.g., database, compute, storage). There are no upfront fees or commitments to use AWS Amplify Studio, and customers only pay for the AWS services used to run their application.
Tradeswell
Magnetic Mobile launches augmented reality promotions platform. Magnetic Mobile, a loyalty and targeted marketing firm, announced the launch of Charge AR, a solution for incorporating targeted promotional offers into an ecommerce augmented reality experience. With Charge AR, consumers can view a 3D model of a product in their space using their smartphone. They’ll see a 3D animation with the retailer’s chosen marketing message alongside the product. Retailers can use the Charge AR bundle of products and services to tailor the offers delivered in AR to support their business goals and target audiences. The Charge AR platform supports the creation of multiple requests for the same product, allowing for targeting, segmentation, and A/B testing.
