11 New Ecommerce Books for Summer 2022

Snake Oil
Snake Oil: Striking Profit in the Wild West of Digital Marketing by Dan Russell

New Ecommerce Books

“The Digital Experience Company” is a guide to business success in the digital age. Consumers now decide whether to do business with a company based on digital experience — from searching the internet to seeing online ads, exploring websites, and using digital products and services. Learn how to establish a digital presence, grab prospective customers, and satisfy their wants and needs through user experience research. Hardcover .99; Kindle .99.

Screenshot of The JOLT Effect book.
Screenshot of The JOLT Effect book. “The Jolt Effect” is a playbook for overcoming customer indecision and closing more sales. Drawing on a study of more than 2.5 million sales conversions, it explores a customer’s fear of failure to go from verbally committing to pulling the trigger. Learn how to close the gap between customer intent and action. Hardcover .00; Kindle .99.

“Unfiltered” shares the lessons from Rachel Pedersen, a once struggling single mom who founded a digital marketing agency and online education center for social media managers. Get practical strategies for starting a business, including guidelines for using social media marketing, essential practices for healthy and prosperous business life, and more. Hardcover .99; Kindle .99.
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