5 Rank Tracking Tools for Organic Search

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Spyfu is one of the oldest SEO and pay-per-click platforms. It offers advanced weekly position tracking with detailed email reports, which include:
Ahrefs monitors your domain’s overall rankings across all of Google’s SERP features, such as image packs, “People also ask,” knowledge panel, and more. Click image to enlarge.

• Google Search Console,
• Sitechecker,
• Spyfu,
• Ahrefs,
• Semrush.

Top 5 Rank Trackers

Ahrefs is a comprehensive SEO platform. Its rank monitoring tool includes sorting and filtering options to dig deep into position changes of your site and your competitors’.

• Search queries your site ranks for,
• Average position of your site for each query,
• Pages that drive organic clicks,
• Impact of your site’s rich snippets.

Monitoring organic search positions in Google is increasingly challenging. Google’s search results pages are now dynamic, diverse, and personalized. Additional sections — images, videos, “People also ask,” more — impact shoppers’ search journeys.
Prices for Sitechecker start at per month to track 150 keywords, with a 7-day free trial requiring no credit card.

Plans on Semrush start at 9 per month to track 500 keywords with a free 7-day trial (credit card required).

Semrush, another full-featured platform, offers tracking tools to monitor Google’s overall SERP volatility with alerts of possible updates.
Semrush, another full-featured platform, offers tracking tools to monitor Google’s overall SERP volatility with alerts of possible updates.
Semrush, another full-featured platform, offers tracking tools to monitor Google’s overall SERP volatility with alerts of possible updates.
Semrush, another full-featured platform, offers tracking tools to monitor Google’s overall SERP volatility with alerts of possible updates.
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Especially helpful is Ahrefs’ ability to monitor your domain’s overall rankings across all of Google’s SERP features, such as image packs, “People also ask,” knowledge panel, and more.

All of the above trackers are excellent at reporting ranking info. Your choice will likely depend on interface and usability preferences.

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At a Glance

• Search Console. Free, unlimited keywords.
• Sitechecker. $23 per month. 150 keywords. 7-day free trial with no credit card.
• Spyfu. $33 per month. 5,000 keywords. No free trial.
• Ahrefs. $99 per month. 750 keywords. No free trial.
• Semrush. $119 per month. 500 keywords. 7-day free trial with a credit card.

The tool retains daily snapshots of SERPs — helpful for back-in-time analysis. There’s also a useful visualization of SERP movements that includes all top-ranking third-party URLs — not just yours or your competitors’. It’s valuable insight into ranking fluctuations.