For every competing page, the tool also calculates a “visibility score” based on the keywords it ranks for, the search volume, and the page’s organic positions. This provides a better understanding of the page’s strength.
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BuzzSumo is my go-to tool for analyzing any content, including competitors’. Enter your competitor’s URL, and BuzzSumo will fetch the most successful content from that site based on social media shares, backlinks, and an “evergreen score.”
- SpyFu,
- SE Ranking,
- Buzzsumo,
- Visualping,
- MozBar.
SEO Tools to Monitor Competitors
Search engine optimization has become much more difficult over the years. It is no longer easy to tell why one page outranks another or to correlate a single Google algorithm update to a change in rankings.
Here are five tools to monitor your organic search competitors:
Visualping is a page monitoring tool with competitive intelligence features, such as receiving notifications when a competitor edits or updates a page.
MozBar is a free Google Chrome extension (requiring a free Moz account), providing essential SEO metrics directly in organic results as you search.
SE Ranking offers a free 14-day trial with no credit card required. The Essential plan tracks up to five competitors and costs .20 per month. The Pro plan is .20.
SE Ranking offers a free 14-day trial with no credit card required. The Essential plan tracks up to five competitors and costs .20 per month. The Pro plan is .20.
SE Ranking offers a free 14-day trial with no credit card required. The Essential plan tracks up to five competitors and costs .20 per month. The Pro plan is .20.
SE Ranking offers a free 14-day trial with no credit card required. The Essential plan tracks up to five competitors and costs .20 per month. The Pro plan is .20.
Moreover, SE Ranking tracks featured snippets and “People also ask” sections, giving a more in-depth view of organic visibility and potential opportunities.
SpyFu’s Basic plan is per month. The Pro plan is .
Hence monitoring organic positions and competitors requires much more attention. Sections such as featured snippets, “People also ask,” and video carousels are ever-changing. Plus, Google’s updates are hard to notice without tracking the rankings of competing companies.
