Instead, get creative and scrappy with a funny, light-hearted holiday-themed video that doesn’t directly promote your business.
So this is a great opportunity for you. But let’s face it, no one likes cold emails offering better results from some tool that is the same as every other tool out there. I personally get at least five such emails a day, and I ignore every single one of them because frankly, they are all exactly the same. Human connection is no longer a luxury but a fundamental part of the buyer’s journey. And customers today prefer businesses that treat them like humans, not leads.
A creative video about the holidays can go viral and create a lot of social boosts, increasing your brand awareness and organic traffic.
How to keep generating leads & sales over the holidays
1. Go strong on mobile
Image source
That way your prospects will stay connected with your brand through the holidays and come the new year, both you and your prospects will be ready to engage.
Give them to prospects to get them back in your pipeline, to customers to strengthen their loyalty and reduce churn, and even to churned users to remind them of your brand and your value. It can just be a straightforward discount coupon, or a coupon to a B2B-friendly vendor, like Staples.
- Consider a mobile-only funnel. If your onboarding process is complex and converts much higher on a desktop, making it just as easy to sign up on mobile can do the trick.
- If your sign-up form requires a lot of fields, keep it simple on mobile and ask for email only. Then take the rest of the details you need from a confirmation email.
2. Hand out a holiday coupon
There you go. This year the holiday season is going to breeze through with no worries about a lack of leads, a lower pipeline, or your go-to-market team not hitting their targets. All it takes is a little creativity and a new perspective—your prospects are behaving differently during the holidays, so if you want to grab their attention, so should you.
So you could follow our tips on how to do cold emails right, but this is the holidays—the last thing people want is a corporate email in their inbox. Instead, try one of these:
The holidays are just around the corner, which is great! But this can be the hardest time of the year for attracting prospects and capturing attention. This leads many businesses to wind down their lead generation efforts and instead focus on Q1 of next year.
The holidays are just around the corner, which is great! But this can be the hardest time of the year for attracting prospects and capturing attention. This leads many businesses to wind down their lead generation efforts and instead focus on Q1 of next year. Image source
5. Publish holiday-themed content
- A cheerful roundup of your best customer feedback and reviews.
- An eight or 12-post series (for the 12 Days of Christmas or eight days of Hanukkah).
- A useful holiday survival guide for whatever pain points your customers experience with regard to your industry during the holidays.
- These holiday marketing resources can help you out, as well as our guide to cliche-free holiday copywriting.
The holidays provide the opportunity to strengthen relationships with your customers and leads by sending thoughtful messages, and as the season of giving, the perfect time to go the extra mile of sending a holiday coupon. And who doesn’t like getting a coupon?
Keep that pipeline moving during the holidays
The holidays are an opportunity to truly stand out from the competition and capture the opportunities for lead generation that others miss. Here are some holiday marketing ideas particularly for B2B businesses:
Yes, you should always go strong on mobile. But this is especially true for the holidays since people spend much more time on mobile than usual while they’re traveling, holiday shopping, or just enjoying some downtime.
