5 Tips for After-Christmas Promotions
You might also contemplate customer segments and the channel they use the most to interact with…
5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays
Instead, get creative and scrappy with a funny, light-hearted holiday-themed video that doesn’t directly promote your…
Frugal Living Suits ‘My Wife Quit’ Founder
I look at my net worth regularly. I need to see it growing. That’s how my…
Q&A featuring Forrester: YouTube Measurement and How It Fits Into Your Online Video Strategy
Did you know that YouTube is the world’s second most popular search engine? For digital brands,…
Ecommerce Product Releases: November 2, 2022
Signifyd – Fearless Payments Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Paying with…
Getting data-driven marketing personalisation right
When it comes to motivations for unsubscribing, the research revealed several insights. Next to frequency, irrelevant…
The Black Art of Backlink Buying
I have thus far painted a fairly grim picture of buying backlinks because of the many…
23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More
And then you find this post: A list of real-life, human-generated Thanksgiving greetings, phrases, and words…
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
I speak a lot about how mistrusting I am about these tech giants (Google and Facebook)…
Sophos’ Andrea Carter on ABX and other B2B marketing trends
In terms of trends I would say digital remains a huge focus and key investment area….
How FMCG brands are getting the most out of first-party data
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known…
Is Musk’s Twitter a Marketing Opportunity?
Twitter is not Musk’s first social media investment. He was an early investor in Facebook, and…
Agency Marketer Goes In-house at Range Leather
He and I recently discussed his new role. The entire audio of our conversation is embedded…
SEO Tools for Assessing Used Domain Names
There are many ways to spot low-quality backlinks. I prefer looking at anchor text and identifying…
Outform’s Clare Cryer: Omnichannel retail brings online expectations into offline settings
Outform is going to continue helping brands that dare to innovate with turning stores into exciting…
6 Tips for Profitable Partner Marketing (With Examples)
The East Forty Brewing + Dream Factory partnership had all the potential to go wrong but…
Charts: Global Economic Conditions, Outlook
The October 2022 “World Economic Outlook” from the International Monetary Fund is titled “Countering the Cost-of-living…
My Experience Selling B2B versus B2C
While an easy site experience is more or less the same for both customer types, the…