Fed-up Toy Company Responds to Knock-offs
Another way our business makes money is by handling photo copyrights. People don’t know this, but…
Podcast Advertising Basics for Ecommerce Brands
Measure website traffic. Listeners who hear an ad in a podcast may note the brand and…
How Keyword Clustering Powers SEO
Keyword clustering is not new. It’s a technique for grouping keywords by a common modifier, a…
Katy Lindemann on CX transformation: employees are central characters, not supporting cast
Katy Lindemann, Principal Consultant, Grey Consulting, speaking at Econsultancy Live: CX 2022 last month. Image: ASV…
2022 Search Advertising Benchmarks for Every Industry (New Data!)
And this is especially important to know with Google Ads, Bing Ads, and other forms of…
Charts: State of AI in Q1 2022
The regional AI deal share remained level with previous quarters in Q1 2022. Statista surveyed organizations…
Ecommerce Product Releases: May 17, 2022
Paloma launches checkout tool for Instagram DMs. Paloma launched the first checkout for Instagram DMs, becoming…
Tinuiti’s Largest Annual Event Comes to NYC [And to a Screen Near You]
Check out this year’s agenda and take note of any sessions that pique your interest. What…
Top 15 Brands on Instagram, for Inspiration
Louis Vuitton Marvel Entertainment Instagram – Victoria’s Secret Following top brands on Instagram can help merchants…
Measuring influencer marketing programmes
The influencer marketing industry has traditionally lacked benchmarks. There has never been industry consensus around the…
Siegel+Gale’s Ben Osborne on what it means to be a consumer-led brand today
Brand Purpose Best Practice Guide To me, brands that get this right have accomplished 50 percent…
5 Essential Questions to Ask in Every PPC Audit
Understanding which structure will serve you best comes down to the following business questions: Does your…
14 New and Updated Online Video Tools
Snap x Cameo Advertiser Program Pinterest debuts TV Studio. The Pinterest TV Studio app allows creators…
CX research needs to be BAU if it’s as important as marketing says it is
Of course, this sort of research still needs a custodian, and research teams sound a note…
Track Amazon Competitors With Latest Features From Tinuiti’s MobiusX Technology [Release Notes Q1 2022]
MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on…
Efficiency Pro: Happy People Are More Productive
Pham is a global authority on productivity, speaking at conferences, teaching courses, and hosting a top…
The 7 Best Free Social Media Management Tools in 2022
Crowdfire is a great free social media management tool if curation (and redistribution of your own…
What is the Spotify Algorithm & How it Works [2022]
– Carly Fipps, Programmatic Senior Specialist at Tinuiti “With millions of ad-supported listeners world-wide and robust…
Google Topics Resembles Contextual Advertising
Since April 2022, Google has been testing a new, perhaps better, option, the aforementioned “Topics.” (I…
3 Keyword Tools for Search Intent
Another useful signal of search intent is a keyword’s cost per click in Google Ads. Advertisers…
What Does the Future of Web Privacy Look Like? [Updates in 2022 and Beyond]
Brands will, realistically, have to play ball with the new privacy requirements and adjust to the…
What is Contextual Targeting [And How Does It Work in a Post-Privacy World?]
Online communities like Reddit embody everything that contextual targeting is about. Reddit has thousands of sub-groups…
How to Find Your Target Audience in 5 Steps (With Examples!)
This last step might seem like an outlier in the process, but it is super important:…
Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Barilla’s Lyndsay Weir presenting at Econsultancy Live: CX 2022. Photo credit: ASV Photography Weir outlined three…
Charts: Global Funding of Non-fungible Tokens
— Non-fungible tokens are digital representations of any physical or virtual asset — art, images, songs,…
The 2022 Guide to the Perfect Google Ads Account Structure
Another note: For this post, our anatomy will follow that of an advertiser using Search, Display,…
Employee Compensation Options, Near and Long-term
When a company provides this sort of compensation array, it is helping its workers find financial…
Choosing an influencer: what are the key considerations?
This article is an edited excerpt from Econsultancy’s Influencer Marketing Best Practice Guide, available to subscribers…
How to Write a Follow-Up Email (+12 Examples & Templates)
I’m happy to share more details and answer any further questions you have—when’s the best time…
4 Questions for a Prospective PPC Agency
To be sure, an effective paid search account needs automation. Automated bid strategies adjust on the…