Three steps for a better B2B digital experience
As we look ahead to 2022, it’s undeniable that great opportunities await those bold enough to…
How Information Design Drives Conversions
Focus: Healthy eating while addressing a desire. Focus: Personal care products. Notice how social proof is…
11 Epic Product Marketing Examples & What We Can Learn from Them
Now let’s take a look at Procter & Gamble—the same company that makes diapers also makes…
A Model for Choosing Products to Sell
To make the point, Pine and Gilmore described the difference between making a birthday cake and…
7 Pro Tips to Save Money (and Compete!) in Google Ads
Keyword match types have been getting less and less specific over the last half-decade, but that…
How can marketing leaders make 2022 the year of the Great Retention?
True growth in marketing, perhaps even a Great Retention, will only come when leaders prioritise learning…
Apparel Brands Face Environmental Scrutiny
Major brands committed to ethical fashion include Eileen Fisher (which says it has taken back and…
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
Jauregui: Our website is BKbeauty.com. I’m on Twitter and LinkedIn. Jauregui: I’ll start with the last…
How Aerie, Sephora, and AllBirds are attracting values-motivated consumers
Ethical and sustainability issues remain a key driver for almost a third of consumers, says Deloitte,…
How to Write a Case Study (+10 Examples & Free Template!)
Case studies are little more than tools to be used by either self-motivated prospects researching your…
Charts: Q4 2021 Digital Advertising Spend
— The growth in global digital advertising in Q4 2021 for physical products slowed from the…
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
Customer insights are necessary for forming buyer personas—fictional characters that represent your ideal customers—who they are, their…
SEO Tools from Google and Bing
Many commercial tools emulate the behavior of search crawlers. But none beats data straight from the…
Cookies Are Out, Conversions APIs are in: How to improve ROI on FB, Google & TikTok Ads
At its core, conversion data is used to track conversions from ad platforms to optimize future…
TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!
Taking all of these into consideration, we can confidently declare Instagram Reels as the winner of…
‘Social commerce is going to get big quickly’: Tribal Worldwide’s Mark Geden on strategy
“As more people look to social commerce, it will gain ground and bring with it the…
Outbound Marketing In an Inbound World
Google presumably wants to answer queries quickly and keep users on its properties. As this trend…
Tinuiti Becomes First Reddit Independent Agency Partner
“We are committed to making it as seamless and efficient for new clients to join and…