4 Important Changes to Google Ads Extensions: What You Need to Know
When is it happening? This report will roll out in the coming weeks. Ad extensions are…
Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic
With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour?…
iOS ‘Debacle’ Spurs Triple Whale
Also, look at foundational economics. There’s a saying in fitness: “You can’t out-train a bad diet.”…
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Prime Day in October [How To Prepare For The Prime Early Access Sale]
It’s been nearly 2 months since Amazon Prime Day 2022 came to a close, with 300…
Southeast Asia Tops Worldwide Ecommerce Growth
Tokopedia works with 13 logistics and fulfillment providers for same-day delivery. Merchants can store their products…
12 Ways to Improve Your Click-Through Rate in Google Ads
So…quick recap. Of course, you can get started with your own instant, free account audit using…
Q-commerce: How is the rapid grocery market faring amid rising challenges?
Indeed, we are already seeing increased investment in micro fulfilment centres, which in the q-commerce world…
5 Browser Extensions for On-page SEO
NoFollow is especially useful for older websites that use the now ineffective “PageRank sculpting” and for…
Econsultancy launches learning model to bridge the digital marketing and ecommerce skills gap
The Multi-Touch model includes five key elements: Econsultancy’s Multi-Touch Learning™ model aims to help organisations accelerate…
67+ Free & Creative October Marketing Ideas (+Examples!)
Participating in any Halloween events going on around you—zombie 5k’s, trick-or-trunk nights, kids trick-or-treat afternoon in…
Charts: Trends in Technology, AI for 2022
– A new report by McKinsey & Company, “Technology Trends Outlook 2022,” (PDF) focuses on the…
The New Google Ads Destination Requirements Policy: What You Need to Know
This is for if your ad destination is a video. We will begin enforcing the policy…
‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
“One is that it’s expensive,” Siyad replied. “People think it’s going to cost an arm and…
We’ve made some changes to the Econsultancy website
On the trends page, you’ll find links to our monthly and quarterly reports, our latest briefings…
The 10 Best B2B Sales Strategies to Land More Clients
425,698. Before reaching out to a prospect, dive deep into their buyer persona, which should be…
Ecommerce Briefs: FBA Increases Fees; Walmart Expands Healthcare
Walmart, on the other hand, has kept its Walmart+ program at per year. It recently announced…
4 SEO Opportunities in Google Search Console
Search engine optimization is not a one-time task but an ongoing process. As your site grows…
Charging for ecommerce returns: Can it be avoided?
The phrase ‘serial returner’ stems from the culture of online fast fashion, and in recent years,…
7 Things I Wish I Knew When I Started in PPC
This is even more important now than it was ten years ago when I started, given…
Kyndryl’s Tosca Maria Colangeli: “Incremental improvement is not enough to win in today’s disrupted business environment”
Incremental improvement is not enough to win in today’s disrupted business environment. Enterprises must think big…
Charts: Global Fintech Trends Q2 2022
— A May 2022 report by the World Bank, “Fintech and the Future of Finance,” examines…
Tools for Data-driven Ecommerce Decisions Trending
Case in point, Cart.com. This ecommerce data visualization and analytics firm had raised more than 0…
The Best Time to Post on Facebook in 2022 (+Why It Matters)
If Insights isn’t giving you the info you need, do your own customer research for the…
A/B Testing Can Make or Break a Store
Split testing done right reveals critical problems and helps solve them. But the implementation can be…
14 Tools for Facebook, Social Analytics
– Mention lets you follow every social media conversation and discover interactions, including Facebook mentions in…
4 Outdated Google Ads Tactics to Reassess
Responsive Search Ads contain all headlines and descriptions and automatically show the best combinations in search…
‘Retailers need to keep looking for fresh, innovative ways to provide value to the customer’: Wunderkind’s Richard Jones
I bet you get this answer a lot, but there really isn’t a ‘typical’ day for…
The Ultimate Brand in Tattoo Skincare
Bandholz: How do you reach million as a side hustle? Fallon: Check out our website and…
What is Buy with Prime and How Does It Help Retailers?
Ready to grow your DTC store and give customers more of what they want? If so,…
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
So here’s what Google’s August 25 announcement says: Note that programmatic digital OOH (DOOH) (so many…