CommerceCo Recap: SMS Marketing Fundamentals
“This list was barely 2,000 subscribers at this point, but I wanted to show you how…
How the Twitter Algorithm Works in 2021
Twitter, having been created in 2006, is still one of the top social media platforms in…
Who remembers networking? Why the future is collaborative learning online
That last point about ease of use in online retail is an important one. Though many…
Will Central Banks Replace Cryptocurrencies?
Last month, I explained why cryptocurrencies are not ready for mainstream retail. The reasons include rampant…
5 Steps to Keep Your Facebook Ads Working in iOS 14
To end on a more positive note, here’s a recap on what you can do to…
The best social stories and campaigns from May 2021
That’s all for now. For more social media updates, head to The Social Quarterly Report. The Mental Health…
A day in the life of… Winnie Palmer, Head of Marketing EMEA, Seismic
Since Covid-19, the level of engagement on our platform has increased three-fold. One financial services customer…
Amazon Ad Clicks Declining in US as Reopening Appears to Impact Ecommerce Demand
Last week we wrote about Google paid search clicks declining for many US retailers over the…
Ecommerce Product Releases: June 2, 2021
Happy Returns PayPal acquires Happy Returns. PayPal has purchased Happy Returns for an undisclosed amount. Happy…
19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
This means catering your B2B marketing strategies toward millennial preferences, like: 75% of the global workforce….
What innovations in 3D and AR technology could mean for ecommerce
Not only will this benefit the consumers, he says; it will also benefit retailers’ bottom line….
14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers
Jason Spero, VP, Global Business Solutions at Google shared three key areas Google is focused on…
5 Content Marketing Ideas for July 2021
Have you ever watched an online shopping network? What about a product live stream? Amazon Live…
Should You Let Google Ads Apply Recommendations Automatically?
Since there are both pros and cons to these features, it’s important that each advertiser makes…
Long live organic social media
What others say about your brand has never been more important or more amplified through the…
Text Messages Are an Ecommerce Opportunity
On May 26, 2021, for example, the offer was a 2017 Zo Wines Dry Creek Zinfandel….
BOOM! Founder: Spend 30% of Revenue on Ads
Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He’s owned multiple brands…
How to Supercharge an Instagram Bio
Bio link tools give new and returning Instagrammers the option to go to the page that…
Electric Vehicles Are the Future of Last-mile Delivery
Volvo’s VNR semi-truck will have a range of 150 miles before needing a recharge of one…
How Brands Should Prepare for Amazon Prime Day 2021 [Are You Ready?]
According to reports, small and midsize businesses (that sell on the Amazon Marketplace) made more than…
Data Types 101: What are First Party, Second Party, and Third Party Data?
– Lakshmi Ramesh, Senior Director of Data Services at Tinuiti First-party data can be used fearlessly…
Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens
A third round of stimulus checks boosted consumer demand in March 2021, with many Americans receiving…
Ecommerce Briefs: Amazon Sellers, Walmart.com Grocery, Click-and-collect
According to Pymnts.com research, “…one of the key drivers of new subscriptions to Walmart+ is its…
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Let’s quickly refresh on what spend on Google Ads looked like prior to this new tool….
A day in the life of… Josh Partridge, Managing Director & VP UK at Verizon Media
Beyond the entertainment industry, it will also make a significant impact across the likes of transportation,…
What is Sling TV Advertising?
In the following article, we will cover: With major data privacy-focused changes expected to impact the…
As Cookies Crumble, Fingerprinting Could Grow
The Electronic Frontier Foundation, which promotes privacy online, has its own browser fingerprinting test called “Cover…
Tech’s privacy war makes it more important than ever to prioritise customer experience
The time has come for advertisers to take control of their own eco-systems and with that,…
7 Email Copywriting Tips We Swear By (With Examples!)
The average return on investment for email marketing is for every spent. That’s huge for any…
Reopening requires a cross-channel comms strategy
Given this lack of diversity in communication channels, it’s therefore unsurprising that provided with the chance…