Facebook Removing 28-Day Attribution Window [Update]
For brands with longer consideration periods or high-ticket items, the switch to a 7-day window could…
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Amazon Attribution Updates and New Features [2020]
“This is another great update to the Amazon Attribution toolkit, and what is most exciting to…
Experts Share Paid Social Predictions for 2021
“For B2B, I predict social platforms will expand their offerings to better support businesses trying to…
What is Amazon Luxury?
Amazon’s “Luxury Stores” is a mobile shopping experience available by invitation only on Amazon’s mobile app. …
What is Amazon Attribution? [2020 Update]
Pro-tip: Can only track a max of 1000 products per order, so if your catalog is…
A Guide To Twitch Advertising 101
Credit: Twitch Advertising In addition to traditional ad placements like pre-roll videos and banner images, advertisers…
Google Announces 5 New Features Focused on Offline Sales
Why is this feature is important? – Google Often, conversion actions like calls and/or directions are…
Facebook Rolling Back Limitations on Image Text in Ad Delivery
– Avi Ben-Zvi, Group Director, Paid Social at Tinuiti Facebook recently announced it will be rolling…
How to Sell on Amazon Fresh [2020 Update]
Amazon Sponsored Products ads continue to be one of the most powerful tools for driving discoverability…
How Should Advertisers Respond To the TikTok Ban?
Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will…
Why IP Targeting Leads to Smarter Display Advertising
In the following article, we discuss how IP targeting combined with display advertising allows marketers to…
10 Best Product Information Management (PIM) Software Solutions to Unify Your Data
PIM solutions act as the hub of product information, pushing the data listed out to different…
How to Optimize Your Walmart Product Listings
“Large catalogs with 1,000+ SKUs will struggle with manual multi marketplace management. If their catalog doesn’t…
Facebook Ad Specs and Image Sizes [2021]
Video ads are similar to image ads, except with a video in place of a static…
What is the Amazon Fresh Grocery Store?
Amazon Fresh grocery stores will offer shoppers a wide assortment of national brands, produce, meat, seafood,…
Amazon Experts Share Inventory Preparedness for Holiday Shopping [Q4 Update]
“Amazon has also very recently begun displaying Seller business names and addresses. That development, coupled with the…
Tinuiti Establishes ‘Flexible Fridays’ and Monthly Mental Health Days of PTO Through the End of 2020
“We recognize that this is a very stressful time for everyone collectively, and so it’s more…
Experts Share Amazon Predictions for 2021
“Amazon continues to emphasize and release opportunities for brands to tell their story and build brand…
Building a Walmart Rich Media Strategy that Wins New Customers
By focusing on starting small to gather the data you need to see what types of…
62 Indispensable Amazon Seller Tools You Need
Additional Pricing Resources: At this point, the responsibility falls on the seller to find these discrepancies and…
9 Ways Amazon Vendors Should Prepare for Q4
If you want to ensure a smooth flow of shipments and a stable supply chain for…
Amazon Adds Brand Stores to Search to Increase Visibility
In 2018, Amazon introduced Amazon Store Insights to provide brands with daily and aggregate views of…
Amazon Growing Its Impression Share in Google Shopping Auctions
If you read our recent Google Ads Benchmark Report for Q2 2020, you know all about…
Trends in Email Marketing for Beauty and Personal Care Brands
*This is a guest post by Brian Lai, Product Manager—Ecommerce Strategy & Research, MailCharts All of…
Walmart SEO 101: 4 Steps to Ranking Your Products Organically on Walmart.com
This is perhaps one of the most important things to get right, from both an algorithmic…
Conversion Rate Optimization: The Little Black Dress of Digital Marketing
Conversion Rate Optimization has taught me that the insights gained through research and testing – whether…
Why SMS Marketing Is Crucial for Brands Right Now
Now is the optimal time to invest in marketing channels that engage your customers where they…
Amazon Will Show Seller Details Starting in September
Here’s what you need to know about these changes to the Amazon marketplace. Sellers who do…
Google App Campaigns: Creative & Testing Guide
If you want to learn more about how to optimize your creative approach to app marketing,…
3 Trends That Are Shaping Pet Food Industry Ecommerce
According to another survey from Packaged Facts, “people who purchased higher-priced pet food, particularly dog food,…