The top 25 Econsultancy articles of 2021
24. FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping (paywall) TikTok…
Reviewing Google Ads Performance at Year-end
The review should include broader industry and economic developments. For example, comparing 2021 against 2020 is…
41 Fun, Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)
Wishing you a meaningful Hanukkah and a peaceful new year. Present #5: 86 Christmas Social Media…
‘Modern Wisdom’ Is a Media Sensation
Bandholz: Is your revenue solely advertising? Any ecommerce? Williamson: Modern Wisdom is on Apple Podcasts, Spotify,…
Stats roundup: How gaming, in-game ads and OTT entertainment have increased post-pandemic
An April 2021 YouGov survey found the recent soar in mobile gaming could be here to…
10 Changes that Impacted Email Marketing Advertisers in 2021
The good news is that email advertising allows for some preparation ahead of time that can…
Product Photography, Part 15: Crafting an Image Start to Finish
— — Image Start to Finish — Remove the background shadows created by image’s horizon as…
Experts Share Google Predictions For 2022
– Aaron Levy, Head Of Paid Search at Tinuiti At Google’s Live Streaming event in 2021,…
16 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
Always make it about them! This is easy if you have customer data or achievements to…
How Funko went D2C without jeopardising retail partnerships
Funko, the pop culture collectibles company best known for its big-headed and round-eyed Funko Pop! figurines,…
SEO: Updating Content for Higher Click-throughs
In the Performance > Search results tab, click in the date range filter (it usually defaults…
Inside B2B: The art of experience in B2B
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
The role of discovery in product management: Why understanding failure is key in 2022
Here are some highlights. You can listen to the full episode here. But, as alluded to…
Is influencer-guided shopping the future of retail?
Long-term influencer partnerships have been gaining popularity for some time, but Ward says that there has…
Eyezon COO Maria Tikhonova on the benefits of live-streaming for ecommerce
From our experience with various markets, live video sales is a tool that is ROI-effective from…
Why Mobile SaaS Conversions Are Lower Than Desktop
The scenario goes like this. A SaaS company offers a free trial of its service. The…
Expand Payment Options to Convert More
The rise of mobile commerce and the elevated expectations of post-pandemic shoppers necessitate payment flexibility. Paying…
The 10 Biggest PPC Stories of ’21 (& What to Do in ’22)
Then, in September, just as the dust was beginning to settle, Google announced more changes to…