What is Facebook’s Conversion API (CAPI)?
As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to…
NBCUniversal: How To Empower Advertisers with Agility Across Linear, Streaming, And Digital
Our most recent Upfront cycle proves this: NBCUniversal experienced 90% adoption of One Platform audience automation…
The Full-funnel Product Detail Page
Thus shoppers who might otherwise have gone to a local store were pursuing digital aisles. Those…
2 Smart Strategies to Generate Leads on Facebook in iOS 14
Aside from capturing leads without having to deal with conversion events, there are additional perks of…
Setting up an Accessible Shopify Store
An example of “confusing but functional” appeared in the header of both themes I tested. Both…
Keyword Sleuthing, Freelancers Propel Niche Publisher
Boureston: Yes. Craigslist is our primary source of writers. I target those ads to Austin, Texas….
A day in the life of… Julia Burton Brown, Commercial Director EMEA, Inskin Media
Managing people is always hard work since there’s plenty of lively personalities and dynamics, particularly in…
EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]
We benefit from several production studios and one of the largest content archives in Hollywood. This…
What is Amazon Fire Advertising?
— Karen Hopkins, Amazon Advertising Analyst & Consultant at Tinuiti Keep in mind that ads…
iOS 15 Is Coming: Everything Email Marketers Need To Know To Prepare
As it relates to open rates by environment, global market share indicates that 35.2% of opens…
Amazon’s Review System Is Not Broken
Amazon closed its popular “Early Reviewer Program” in March. Click image to enlarge. Amazon’s review system…
6 Things to Do before Selling an Ecommerce Business
Having this information builds on your company’s potential profitability, making the opportunity more vivid and perhaps…
NEW Optimized Targeting in Google Ads: What You Need to Know
By the end of this read, you’ll have a better understanding of whether optimized targeting is…
The Overlooked Benefit of B2B Ecommerce
An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service…
Marketing That Matters: How Ancestry is using automation and the ‘long tail’ of search to grow a category
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The Easy Guide to Google Ads Image Extensions in 2021
So although you’re really proud of your brand and you’d like to have some additional messaging…
Will subscription retailers retain customers post pandemic?
Elsewhere, Emarsys states that “emotional factors are central to people’s motivations for signing up [to subscriptions],…
How B2B brands can succeed in ecommerce
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