VWO Alternatives to Consider After their Pricing Model Change

15th Dec 2018 –
Flicker-free: With the SmartInsert™ feature, we help our customers run experiments without the “blink”. Most A/B testing tools come with a good degree of blinking or flicker, and this can negatively impact conversions by 10% or more. Convert Experiments is one of the flicker-free testing tools in the CRO space.
Omniconvert is another interesting VWO alternative that doesn’t just focus on the experimentation but also on learning. It comes with surveys that let you collect qualitative data that adds another dimension to your experiments.
So now that VWO, too, has revised its plans, it might be well out of the budget for quite a few of its existing customers as well as for a lot of people with high-traffic websites who have been considering it.
We don’t offer tools that let you collect qualitative or quantitative data.
But we’ve included some pricing probables based on what we’ve learned from our leads and other sources.

… But That May Change – AKA – VWO’s Plans are Now Getting Pricier

Now, such changes to pricing plans aren’t uncommon for CRO tools as we had Optimizely jumping to a minimum 0,000 USD annually in the last 18 months. The new plans that get introduced are also almost always pretty steep for many companies to handle.
Here are all the details on the Convert Pricing.
We’ve just learned that VWO has revised its plans and some of the popular existing packages are no longer available.
Oh and it’s not just us, but even CRO experts find Convert Experiences to be an effective VWO alternative:
So, if you’re looking to switch from VWO because of your budget constraints (that have surfaced post VWO’s pricing revision), Optimizely might not be an alternative after all.

The VWO pricing page shows that the pared down version of its older, robust platform is now revamped as “Testing” and offers only the bare minimum that you can expect from an AB testing tool. The fancier suite is branded “Conversion Optimization” and provides access to features like session recordings, scrollmaps, and heatmaps that define VWO’s differentiator.
Optimizely is the leading experimentation solution for enterprises. In fact, just last year Optimizely introduced newer pricing plans that hinted at its intent to focus primarily on enterprise-level accounts.

Convert Experiments is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level …

Support that’s 4X faster than the industry standard: For Convert Experiences, we’re known to offer 4X faster support experiences in the industry and our NPS is currently about 90%. And we include chat, email, and phone support in all our plans. The enterprise plans that have more complex support requests get access to a Dedicated Account Manager as well. Just give a read to some of our reviews here and here, and you’ll know first-hand from users just like you who trust us with running their CRO experiments.

It is expected that high-traffic customers (who see or test about 500k visitors/mo) will have to accommodate annual contracts costing about k for all the VWO “bells and whistles” they have come to love. Simply put – some contracts will easily hit the 6-figure mark for higher traffic testing needs.

Drum Roll. Please Meet the VWO Alternatives You Can Consider (If You’re Looking)

In short – We have supported 40 billion tests and personalizations to date. And can say with confidence that we ace testing. Our wish is to help users work with analytics tools that are the very best at what they do.
But there are limits too:

The Big Kahuna – Optimizely

Some limits:
Convert is a conscious business. That means:
Don’t Want to Get Tied to Annual Options? Suddenly Your Budget Isn’t Enough for More than 100K Tested Visitors per Month?
A seamless integration with Google Analytics (and other analytics solutions): At Convert Experiences, we don’t just offer a seamless integration with Google Analytics but also with a bunch of other analytics solutions like Adobe Analytics, Baidu Tongji, Heap, Matomo, Woopra among others.

• The Essentials plan supports just one project, which can be too restrictive for most users.
• The more complex tests like multivariate tests and features like personalized campaigns and advanced segmentation options are only available in the Business and Enterprise plans.
• Targeting options like geotargeting and custom tagging are only available in the higher plans.
• Optimizely offers two solutions: Web Packages and Optimizely Full Stack Packages. And both of these solutions come in three versions (Essentials, Business, and Enterprise). Here are the details of each.

Another “All-in-One” Player – AB Tasty

A seamless integration with Google Analytics (and other analytics solutions): At Convert Experiences, we don’t just offer a seamless integration with Google Analytics but also with a bunch of other analytics solutions like Adobe Analytics, Baidu Tongji, Heap, Matomo, Woopra among others.

• A lot of Omniconvert’s integrations with other tools happen via Zapier. So, you can understand how the integration costs could pile up.
• Omniconvert only supports A/B and Split URL testing. So, if you’re interested in running more complex tests like Multivariate or Multipage/Funnel tests, Omniconvert doesn’t emerge as the best VWO alternative.
• Omniconvert offers a free plan that supports 50,000 tested views. To learn about its premium plans (that unlock features like advanced segmentation, mobile website testing, support for multiple websites and more), you need to reach out to its support.

The GDPR Compliant VWO Alternative – Convert Experiences

Suitable for both simple and complex tests alike: With Convert Experiences, setting up complex tests is also as easy as setting up simple A/B or A/A tests. In fact, we often get shoutouts for our ability to process even the most complex and technically-demanding testing requirements. So, throw all your complex JS or cookie targeting requests at Convert Experiences, and you’ll be surprised at how well it executes your rules and runs glitch-free and flicker-free tests for you.
And VWO has certainly offered a sweet deal. With in-built features like heatmaps, visitor recordings, surveys, form analysis, personalization capabilities and others — in addition to the core CRO testing functionalities — VWO has been perceived as “value for money” by users.
Expanding on the features:
Some key features of the platform are as follows:

• 100% GDPR-ready: Convert Experiences is a GDPR-compliant tool. In fact, we’re the only enterprise solution that doesn’t store any personal data in the default setting and buckets visitor data in large groups making impossible to trace it back to one individual.
• 70+ off-the-shelf integrations: We support integrations with most of the popular CRO tools our customers use. Also, all of our integrations are included in every plan – so you don’t have to purchase them separately. (Yes, alternatives like Optimizely actually restrict you for integrations by package and platform!) And we’re always open to requests for newer integrations.

And this one:
We are fully aware of the fact that optimization is maturing rapidly and businesses that test are now focused on creating credible hypotheses with the best in class analytics tools guiding the way.
It is the most logical choice if you want to test with advanced developer options, a great support team and a GDPR compliant testing solution that doesn’t require consent.

• Google Analytics Goal Import
• Google Analytics Automatic Revenue Tracking

Note: Barring Convert Experiences, none of these solutions share their prices upfront. So, you’ll have to reach out to them to get your custom quote.
One user reached out to us with a quote where an annual VWO contract started at ,500 USD for 100,000 tested visitors/mo. Also, the new plans are only available in the annual contract variant. Users can, however, get discounts for signing up for longer terms (about 10% on bi-annual plans and 15% for signing up for a 3-year term).
If you’d like to know more about how Convert Experiences compares with VWO in “your case”, send us an email at sales@convert.com or call sales at +1-888-666-9711 (8 a.m. to 6 p.m. CST).
Transparent pricing: We like to share all the pricing information upfront (right from our Essentials Plan that supports 500k monthly visitors all the way up to our plans that can take up to 3M visitors).
Besides, we offer expert guidance on how to make your Convert+Google Analytics integration work flawlessly. Also, our Google Analytics offers these two great features (accessible with one click!):

For instance, when Optimizely changed its pricing plans, we heard such stuff:

This is why Convert Experiences has a simple pricing structure with affordable plans starting at 9/mo (for up to 500k tested visitors/mo).
Julien Le Nestour via ConversionXL

Convert Experiences Is Not an All-In-One CRO Platform

Before the revision, VWO’s 0/mo plan supported 200,000 tested visitors/mo while its 5/mo plan supported 300,000 tested visitors/mo. Both these plans further came with annual discounted offerings that effectively came to be at 0/mo and 9/mo respectively.
Integrating with vendors who have spent years perfecting a certain area of qualitative or quantitative analysis frees our users up to customize their testing stack and make a call on how much of their CRO budget can be allotted to tools.
Some key features of this platform are as follows:
Pricing has always been one of VWO’s competitive advantages. Just look at the reviews it has on websites like G2 Crowd and you’ll see the theme of its affordable pricing emerge. It’s been an “accessible CRO solution to companies with all kinds of CRO budgets.”
P.S Have questions? Send us your queries via this form and we’ll be in touch.
Let’s Talk Options.
And while we don’t know the exact details of VWO’s new pricing structure, customers have shared that substantial hikes – anywhere between 35% for plans under 100,000 tested visitors and up to a 150% increase for the entire suite are on the cards. And all of this is in yearly pricing (based on inputs from our sales teams).

Wrapping This Up…Looking After “YOU”

So what puts Convert Experiences up top on the list of VWO alternatives?

• Never putting our full pricing structure behind a sales team
• Never forcing customers to upgrade to newer plans. We proudly support some of our first users who still work with our tool at our earliest prices. And yes, they too get the benefit of our 4X faster support. Because it’s not nice to forget those who have brought us to the level of success we currently enjoy!

Segmentation, Targeting, Personalization, Learning — you name it, and Optimizely offers it. BUT to its business and enterprise-level accounts.
Enterprise-grade security: With features like two-step authentication, single sign-on, and LDAP integration, you get the most secure experimentation environment you could ever ask for.