Even the most intelligent and experienced marketers make mistakes from time to time. We’ve seen this with some noticeable mistakes made by well-known brands with huge budgets. Remember the controversial Pepsi commercial featuring Kendall Jenner that was pulled after negative feedback? Or what about the insensitive tweet from DiGiorno that accidentally made a joke out of domestic violence awareness?
Failing to reply to a customer inquiry in a timely manner can almost guarantee a lost sale, but a timely and appropriate response can actually help change that customer’s sentiment towards your brand.
Failing to reply to a customer inquiry in a timely manner can almost guarantee a lost sale, but a timely and appropriate response can actually help change that customer’s sentiment towards your brand.
Failing to reply to a customer inquiry in a timely manner can almost guarantee a lost sale, but a timely and appropriate response can actually help change that customer’s sentiment towards your brand.
Failing to reply to a customer inquiry in a timely manner can almost guarantee a lost sale, but a timely and appropriate response can actually help change that customer’s sentiment towards your brand.
Every metric has a meaning to it and is intended to show you where the root of the major issues stem from and how to change them. But this will require some deeper digging.
While victories (like meeting a sales goal or earning X new customers for the year) should definitely be celebrated, you can never get too comfortable in online sales. An ecommerce website needs to be viewed as a constant work-in-progress.
4. A “One and Done” Approach
Why might customers be leaving at this rate?
Source
It could be a sign that the content is actually irrelevant, the loading speed is too slow, or the link itself may not be working properly. Finding the meaning behind metrics is a task that requires a great deal of investigating and critical thinking. Moreover, the answers will vary from business to business.
You should also be aware of the language you use when responding to public inquiries—particularly negative ones. It’s typically best to defuse a negative situation by continuing the conversation in private.
One of the greatest mistakes a marketer can make is assuming that their job is finished. The truth is that every single strategy has room for improvement. Furthermore, customers’ preferences and technology are changing all the time. What worked fine a few months ago may be nearly outdated today.
Conclusion
Obviously, some mistakes are more serious and obvious than others. But oftentimes, it’s the smallest missteps that can have the most negative effects. Considering that 88% of marketing teams are less than satisfied about their results, it seems like the majority of businesses could be guilty of these conversion killing mistakes. What are the chances that you’ve made some of these hidden mistakes with your ecommerce marketing strategy?
Mistakes like these are easy to make—that’s why so many marketing teams have made them before. However, they can have some pretty intense consequences if these missteps go unchecked.
