Why is this feature is important?
Often, conversion actions like calls and/or directions are more important than a store visit itself, especially as brick and mortar foot traffic is impacted by pandemic related restrictions. This update allows advertisers the flexibility to optimize towards the local conversion types that make the most sense for their business. Additional research by Google shows that:
- 67% of shoppers said they plan to confirm online that an item is in stock.
- Searches for “available near me” have grown globally by more than 100% since last year.
- 66% of shoppers said they plan to shop more at local small businesses.
Google Releases New Features To Support Offline Sales
1. New Actions Bidding for Local Campaigns
Why is this feature is important?
Why is this feature is important?
Why is this feature is important?
Why is this feature is important?
Why is this feature is important?
With BOPIS (buy online, pick up in-store) becoming a more frequently used method of a product purchase, this update gives advertisers the flexibility to advertise portions of their catalog which are not immediately in stock for pickup, but will be soon. This was not a capability previously.
