In response to this, and to capitalise on new consumer behaviour, many FMCG companies are re-assessing their product portfolios, and expanding into new categories and channels. The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online…
Instagram is a decade old now, but it’s still a cool kid on the block that isn’t going anywhere any time soon. People continue to join and utilize the platform on a daily basis and for businesses, they continue to…
A lot of the change that has come about in the last year is here to stay, such as the shift to online shopping, and a more significant investment in creating living spaces that suit your lifestyle. I think there…
Fifty-three percent of CX leaders say they have detailed insight into the drivers of loyalty/retention for customers organisation, compared to just over one-fifth of companies in the CX mainstream, while similar numbers were reported across insights into mindset of customers…
Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. The goal of content marketing and SEO is the same: generate visitors. Not every search phrase is clear. But others signal obvious intent,…
We’re on Shopify. We’ve duplicated all the stores and then localized each one. When I log in to Shopify, I have five accounts now. Bandholz: We’ve talked about reaching 0 million. What’s happens after that? Frank: Yes, all of The…
Overall, working in B2B marketing with clients whose business models centre on helping other companies move to the cloud, our agency has been less impacted than we first anticipated. Please describe your job: What do you do? I’m the CEO…
In November 2020 the SEC amended crowdfunding rules, which the SEC calls “Regulation Crowdfunding.” The new rules, which go into effect on March 15, allow companies to raise million every 12 months by selling securities through regulated, online crowdfunding portals.…
Caroline Carruthers and Peter Jackson, throughout their book Data-Driven Business Transformation, qualify that along with a migration towards dynamic and continuously changing strategy and vision, data should be used to support a cultural shift within the business. This shift should…
Declared value protection is not insurance. It has many limitations in coverage. UPS and FedEx describe these limitations and associated claim requirements in their terms. High-end products, high volume, and quality customer service are among the reasons for considering shipping…
“In accounts that get more of their traffic from phrase match keywords, they should expect an increase in their ad impression, clicks, costs, and potentially conversions with this change. With the ‘more broad phrase’ match, these keywords will be more…
To try and see if the ASINs require approval to sell, you can plug the ASINs in the Add a Product tool to see if an Apply to Sell button pops up. However, there is no other way to get…