Share product info. Have an ongoing sale? A new promotion? Something was out of stock but just came back in? Let your audience know. This is easy content. However, post non-promotional videos, too, so your audience doesn’t get saturated with…
Knecht: Exactly. I grew up working in the business. I was out on the sales floor early on slinging that dog kibble. Then I went to the University of Texas at Austin and moved to California, where I worked in…
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate – a creative marketing and talent representation agency – Luka Zak and Joshua Brandon. Here’s some insight into their company, and how their day-to-day working…
While the tweet itself was weird enough to gain some attention, containing little to no context or explanation, it was the response from other brands on the platform that has helped it accumulate more than 134k likes since it was…
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. built by interconnect/it Xeim Limited, Registered in England and Wales with number 05243851Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND
However, he also explains how advertising won’t remain competitive without first-party data, and so expectations for CRM – and integrating it with paid media – are high. Hannah Stacey suggests that this can be an overwhelming process. “With so many…
PepsiCo launched PantryShop (shown here) and Snacks.com in May 2020 in less than 30 days. In November 2019, Nike stopped selling its goods wholesale to Amazon. The company was displeased that many unauthorized sellers continued to sell its products on…
The situation is now different. Many businesses, including most large companies, are using AI-ML to solve problems as diverse as calibrating high-precision manufacturing or managing a massive robotic fulfillment warehouse (ask Amazon). “In went the statement ‘The spirit is willing,…
So, after a year of disruption, how are brands planning to cater to new customer needs and behaviours driven by the shift to online and the trend for home working? As industries such as travel and retail plan for a…
BREAKING NEWS: Facebook Releases Update on iOS14 Guidelines Want to learn more? Check out “The Future of the Web” to find out everything you need to know about the new restrictions, cookies, IDFA, first-party data, and all things privacy…
Most retailers promote one or two delivery options, but Sweaty Betty chooses to highlight three different delivery and collection choices on its homepage, instilling flexibility into the customer’s journey. This also highlights the growing importance of delivery, and the wider…
Chargebacks are also known as “charge disputes” and they can be filed for a variety of reasons, including unauthorized use of the credit card. The fee for each operational violation varies for each compliance requirement Amazon imposes. – Emily Leung,…