Themes and awareness causes that last throughout the month of April include:
April holidays and awareness causes
Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you’re getting started on a blog, spring cleaning is a great topic for writing your first blog post.
- April Fool’s Day
- Easter Sunday
- World Party Day
- Walk to Work Day
- World Health Day
- Siblings Day
- National Grilled Cheese Day
- Tax Day
- High Five Day
- Get to Know Your Customer Day
- Earth Day
- Picnic Day
- Denim Day
- Administrative Professionals’ Day
- Take Your Child to Work Day
- Arbor Day
- Email Debt Forgiveness Day
Restaurants and bars can host post Tax Day parties. Retail stores can have after Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.
- Prom Season
- Financial Literacy
- Planet Earth
- Sexual Assault
- Child Abuse
- Donate Life
Creative April marketing ideas and examples
From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of opportunities to market your business this April. And if you’re looking for more monthly marketing ideas, we’ve got plenty of ’em:
1. Autism Awareness Month
9. National Grilled Cheese Day
Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.
14. Tax Day
Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday.
Tax Day is a day that people either love (because they’re getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven’t already. But other types of businesses can benefit from Tax Day as well.
Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.
15. Spring cleaning
Spring cleaning is high time for cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.
The spring is an excellent time to pollenate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities it offers. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.
16. Get to Know Your Customers Day
Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.
Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:
17. Denim Day
Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:
Autism affects 1 in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here’s a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:
Creatively market your business this April
Or you can do something fun with numbers, like this restaurant did: