6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance

Did you know you can have multiple images for each product in your feed and you can then turn that series of images into a slideshow?

writing your ad text, Facebook allows you to pull in text dynamically from your feed to make the ad is as cohesive with the products being shown as possible.

make a compelling ad.

reflect your brand.

2. Customize images with prices/frames

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.

product will take up the majority of the space in the ad so it’s large, easy to see, and gives the user the best sense of what they’ll be getting.

grab attention in the Facebook or Instagram platforms. The image above shows the Strike Through Price, including the original with a strikethrough, then the new sale price to show off the discount.

There are a number of ways you can customize your Dynamic Product Ads to be eye catching and conversion focused without having to spend tons of time. Hopefully these tips have gotten you thinking how you can spruce up your ads and start making more sales from your catalog on Facebook and Instagram:

3. Utilize slideshows where possible

You can also now see the different levers you can pull to customize the new text. You can change the shape of the price field, it’s font, the color of the shape as well as the text, choose the opacity, and choose its position within the creative. 
Are you using the top sellers? Are you only showing things that are always on sale? Are you focusing on your brand staples or the extras?

eye-catching slideshow.

optimizing the creative, think about what products you’re advertising.

Depending on what you want to convey to your customers, you can select which products you’re advertising and leave some out of the feed entirely.
Creating a product set in Facebook is very simple and helps you focus only on a certain list of items rather than your entire catalog.
In addition to the text, you can also spruce up your images from your feed as well. The first way is the most basic, but it can have a big impact.

Carousel ads (and the tip following this will be no different), but there are three different types of ads you can use in Dynamic Product Ads.

instant experience, but you’ll also be able to choose an image/video to start off the experience.

6. Use a curated intro card

Well, now you do.


selling
on Facebook and Instagram is to have an attractive enough ad to get the user to stop scrolling. If you’re worried that a product image with a whilte background won’t do it, leverage an Intro card for a fully curated first impression, then let the user browse your wares in the rest of the ad.

Customize your Facebook Dynamic Product Ads today

Honestly, this is likely one of my favorite customizations you can make on a Dynamic Product Carousel Ad. It also doesn’t require any fancy work within Facebook Ads to make it work or multiple images added to your product feed.

  1. Leverage dynamic text from your feed in ad copy
  2. Customize images with prices/frames
  3. Utilize slideshows where possible
  4. Be selective with your products
  5. Test all ad formats
  6. Use a curated intro card