Did you know you can have multiple images for each product in your feed and you can then turn that series of images into a slideshow?
2. Customize images with prices/frames
Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.
There are a number of ways you can customize your Dynamic Product Ads to be eye catching and conversion focused without having to spend tons of time. Hopefully these tips have gotten you thinking how you can spruce up your ads and start making more sales from your catalog on Facebook and Instagram:
3. Utilize slideshows where possible
You can also now see the different levers you can pull to customize the new text. You can change the shape of the price field, it’s font, the color of the shape as well as the text, choose the opacity, and choose its position within the creative.
Are you using the top sellers? Are you only showing things that are always on sale? Are you focusing on your brand staples or the extras?
Depending on what you want to convey to your customers, you can select which products you’re advertising and leave some out of the feed entirely.
Creating a product set in Facebook is very simple and helps you focus only on a certain list of items rather than your entire catalog.
In addition to the text, you can also spruce up your images from your feed as well. The first way is the most basic, but it can have a big impact.
6. Use a curated intro card
Well, now you do.
selling on Facebook and Instagram is to have an attractive enough ad to get the user to stop scrolling. If you’re worried that a product image with a whilte background won’t do it, leverage an Intro card for a fully curated first impression, then let the user browse your wares in the rest of the ad.
Customize your Facebook Dynamic Product Ads today
Honestly, this is likely one of my favorite customizations you can make on a Dynamic Product Carousel Ad. It also doesn’t require any fancy work within Facebook Ads to make it work or multiple images added to your product feed.
- Leverage dynamic text from your feed in ad copy
- Customize images with prices/frames
- Utilize slideshows where possible
- Be selective with your products
- Test all ad formats
- Use a curated intro card
- Category: eCommerce