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  • In the midst of highly unpredictable and changing environments, how teams and organisations can apply Agile methodologies (with a big ‘A’) and agile principles (with a small ‘a’) to drive business agility.
  • The key conventions, ceremonies and tools can empower marketing and innovation teams through the sensible application of sprint working, agile reprioritisation techniques, transparency and velocity of work, and learning through regular review and retrospective
  • How teams can embed continuous innovation into the fabric of how they operate, and take a broad approach to innovating in multiple ways in order to help the business become an ‘ambidextrous organisation’, characterised by both exploiting existing advantage and exploring new territory
  • The challenges around application as agile scales, how to mitigate them and how to scale agile culture alongside practice and structures

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