“This isn’t an exercise in specious future gazing but an honest look at what will and won’t change, and how to prepare.”
Russell Parsons, editor in chief of Marketing Week and Festival of Marketing, says: “For many, the disruption caused by the pandemic resulted in a retreat to short-term thinking. More than a year on, and with the vaccine rollout gaining pace, brands are better able to look to the future for themselves and their business.”
The sessions will involve a mixture of lessons from the past, predictions for future best practice, practical and evidence-based workshops, and expert challenger views. Confirmed speakers include Unilever’s Chief Digital & Marketing Officer, Conny Braams, on digitisation and changing consumer habits; Nestlé CMO, Aude Gandon, on the sustainability agenda; and Amazon Studios’ CMO, Ukonwa Ojo, on creating a culture of innovation.
To find out more about Fast Forward and to buy a ticket, head to festivalofmarketing.com.
Fast Forward will run from the 7th to the 10th June, and will feature content to equip marketers with insight to tackle long-term challenges that will impact your brand, way of working, and career. Over the four days, sessions in various formats will cover topics including CX innovation, the role of research, automation and AI, and stakeholder management.
The Festival of Marketing returns in June with an event designed to help marketers get ‘future fit’, and to prepare beyond the year with confidence following a period of intense upheaval and change.
