Bio link tools give new and returning Instagrammers the option to go to the page that suits their needs. My favorite link tools are:
First, be wary of emojis. Emojis can count as two characters. Use them wisely. Sometimes they can help, such as:

Instagram Bio

Moreover, the name field is searchable, meaning Instagrammers have a better chance of finding you.
Instagram Highlights are a collection of the 24-hour stories a user has posted and archived on her profile. They appear directly below the bio. Note the Highlights screenshot below from user @socialandstuff, a social media coach.

Screenshot of Kaleena Stroud's Instagram bio
User @@thehomecakerycoach included the URL “linktr.ee/thehomecakerycoach” in her bio, which linked to a page with many more URLs.

Screenshot of Instagram Highlights for user @socialandstuff.

  • 👉 Here’s the link,
  • 👇 Check the link below,
  • ⚠️ Time-sensitive sale.

Screenshot of the "linktr.ee/thehomecakerycoach" page.

Screenshot of the bio of Instagram user @yourlightspace.
Screenshot of @thehomecakerycoach's Instagram’s bio page.

These special characters are only one character long and may fit your brand better than an emoji.
Screenshot of the bio of Instagram user @yourlightspace.

  • Open a Word document and paste or type your bio.
  • Where you want to place a special character, click Insert > Advanced Symbol.
  • Add the icons of your choosing.
  • Copy and paste your bio from Word into your Instagram bio.

“Start Here” is presumably listed as the second highlight because she recently updated or added a story to the “Client Love.” Otherwise “Start Here” would be first. Any time you add or archive a story to a Highlight section, it will move to the first position.
Clicking “linktr.ee/thehomecakerycoach” opens a page with four destinations.

Highlights

Instagram allows only one link in the bio. It’s tricky to know which one to include, but there are tools to help.
Note that Paige’s profile has special characters. Insert these characters using Microsoft Word:
I’ve addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.

Screenshot of Instagram Highlights for user @socialandstuff.
To overcome the 150 character count, add text to your name, such as this example from “Paige,” who added “soulpreneur mentor.”

Extend Your Bio

The bio is limited to 150 characters. The screenshot below of my own bio is 148 characters. It’s not a lot of space to convince the audience to browse your photos or give you a follow.
The Instagram bio is prime real estate. It’s one of the first things users see when they land on a profile.

Screenshot of @thehomecakerycoach's Instagram’s bio page.
User @socialandstuff strategically placed highlights according to the priorities of her ideal prospects — “Start Here,” “Client Love,” “Services,” and “Weekly Q&A.”

This user strategically placed highlights according to the priorities of her ideal prospects — “Start Here,” “Client Love,” “Services,” and “Weekly Q&A.”
Once you’ve written and uploaded your bio, extend it through Highlights.

Screenshot of the "linktr.ee/thehomecakerycoach" page.
Screenshot of Kaleena Stroud's Instagram bio

Once clicked, “linktr.ee/thehomecakerycoach” opens a page with four other URLs.

  • Linktr.ee,
  • ContactinBio,
  • Rebrandly.com/linkgallery.

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