37 Free and Creative July Marketing Ideas (With Examples)

July 15

Image source)

July marketing ideas

National Intern Day – Last Thursday in July

1. National Independent Retailer Month

National Pandemonium Day
National Tape Measure Day
National Nude Day

Write a blog post compiling events going on in your area.

Ask your followers for recommendations on books, places to go, DIY projects, etc.

July 24

creative twist on things to make it more widely applicable, but to no avail—unless you’re into grilling your customers for feedback…

July 22

content marketing tool like Canva, like this business did:

Minority Mental Health Month in 2008 by the US House of Representatives. This is help ensure that not only do people of color have access to adequate mental healthcare, but also that health professionals are culturally aware, empathetic, non-judgmental, and able to properly diagnose each patient who walks into their office.

National Give Something Away Day
National I Love Horses Day
National Pet Fire Safety Day
Get to Know Your Customers Day – Third Thursday of Each Quarter

running sales promotions.

July 26
National Hammock Day
National Rat Catcher’s Day
National Refreshment Day – Fourth Thursday in July

Real Simple magazine), Christmas in July began in 1993 with a summer camp in Brevard, NC. And then somewhere along the line, businesses began using it as a marketing tool. Here are some ways you can follow suit.

July 14

hashtag.

stock photography and get creative with your digital media.

Image source

10. International Chocolate Day (July 7)

July 4

feedback from your employees to see if you can make any improvements to their experience. Happy employees make for happy customers (who write reviews).

Write a thought leadership post on company culture building and highlight yours in the process.

Remind your audience of your commitment to customer experience.

Instagram giveaway, consider hosting a charity fundraiser for Give Something Away Day. Consumers like doing business with people that share their values. Doing something for your community or a greater cause will engage your followers and make a positive impact.

celebrate diversity in your marketing. Ackowledge National Buffalo Soldiers Day on July 28 to commemorate some of the earliest Black troops in the US Military who served on the Western frontier after the Civil War.

tag them in your posts.

Offer free ice cream after a class or session: Get more signups for a workout or yoga class with the promise of a free ice cream afterward. (Organic ice cream for the yoga folks).

Try getting creative with your content: We don’t always use ice cream cones to explain marketing concepts, but when we do…

know your customers like the back of your hand, but you should also always be learning—especially with the shape-shifters we consumers have become due to the pandemic.

National Tell the Truth Day
National Dive Bar Day
National Father-Daughter Take a Walk Day
National Strawberry Sundae Day
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.
July 17

emotional approach with your brand on this day. Acknowledge the hard-working parents out there, but stay sensitive to the fact that not everyone has living parents, that not all parents are one item, and that there are many caretakers who are like a parent.

Got any July marketing ideas? Share em!

Canada Day
International Joke Day
American Zoo Day
National Postal Worker Day
July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more. July 23
Buffalo Soldiers Day
National Waterpark Day

July holidays

July 19
As promised, here is a more complete list of July observances that may or may not apply to your business:
July 25
National Kitten Day
National Pina Colada Day
July 9
Spread awareness using resources like BIPOC’s MMHM toolkit, or come up with an event of your own to support this inclusivity-related cause.
July 7
Collector Car Appreciation Day – Changes Annually July 9, 2021
National Drive-Thru Day
National Cousins Day
National Amelia Earhart Day
National Day of the Cowboy – Fourth Saturday in July
Anyone can get behind this holiday. Whether it’s with a candy counting contest, giving out Hershey’s Kisses to customers, or just posting a funny meme. Or, you could get some chocolatey USB drives made up with your logo on em!
National Mutt Day
Get to Know Your Customers Day happens on the third Thursday of every quarter—a good reminder to stay on your toes and a good opportunity to strengthen your client relationships.
July 30
Or, take a no-nonsense approach like this business did:
Run deals and sales to get new customers coming in. BigCommerce tells us that repeat customers spend 25% more per transaction during the (real) holiday season, while a new customer spends only 17% more. So start building that repeat customer base now!
July 6
July 31
July 28
July 3
National Eat Your Beans Day
National Hop-a-Park Day (first Saturday in July)
Share a survey via email or social media—something brief but meaningful enough to demonstrate that you value your customers, and to be informative to you.
National Simplicity Day
National Different Colored Eyes Day
Or take it a step further like these guys:
July 10
July 18
National Love is Kind Day
National Aunt and Uncle’s Day
National Bagelfest Day
National Disability Independence Day
National All or Nothing Day
July 13
National Hawaii Day
National Workaholics Day
National Bikini Day
July 5
Independence Day
National Barbecued Spareribs Day
July 12
National Cheer Up The Lonely Day
All American Pet Photo Day
National Mojito Day
National 7-Eleven Day
July 1
National Father-in-Law Day
National Whistleblower Day
National Talk in an Elevator Day – Last Friday in July
National System Administrator Appreciation Day – Last Friday in July
National Get Gnarly Day – Last Friday in July
National Support Public Education Day
International Day of Friendship
July 27
July is the designated month for celebrating independent retailers who, like all local businesses, help to build our economy, towns, and communities. Promote your own business if you are one, or show your support for independent retailers in your community.
National Lottery Day
World Emoji Day
Toss Away the “Could Haves” and “Should Haves” Day – Third Saturday in July
July 21
International Kissing Day
National Get Out of the Dog House Day – Third Monday in July
National Ice Cream Day – Third Sunday in July
National Junk Food Day
National Be Someone Day
And now, it’s time to get down to (marketing your) business. We’ll first start with July marketing ideas based on monthly awareness causes and then move to single-day observances.
But I did find some ideas on Facebook. This business ran a contest with a grilling-themed prize.
For more monthly marketing ideas, check out our other posts:
If you’re not a spa or salon, partner up with a local provider to see if you can run a mutually-beneficial deal.
Gorgeous Grandma Day
You could also take a lighter approach on social media. Ask more playful questions, like “would you rather,” “yay or nay,” “when was the last time you…” but keep the topics relevant so you can glean something from the answers.
July 29
National Hire a Veteran Day
National Wine and Cheese Day
National Parent’s Day – Fourth Sunday in July
July 11
Cow Appreciation Day – Changes Annually
Not all of the July awareness causes and observances were covered in this post. There are far too many. But if you have any ideas of your own, we’d love to see them in the comments.