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“With the general release of Search Brand Amplifiers, Walmart is giving sellers the ability to manage their own SBA ad efforts via a trusted Platform Partner like Tinuiti. With this comes greater management agility, improved operational efficiencies, and the ability to both view and manage your omni-channel performance efforts from a unified location.”
— Stuart Clay, Associate Director of Strategic Marketplace Services at Tinuiti
We will still be able to make bid updates for existing keywords in the campaign while the review is in-progress, or pending.
SBA ads serve as an ideal complement to Walmart Sponsored Products, with each playing an important—but different—role in successfully advertising on Walmart.
SMB enables us to manage in-flight, providing our clients with greater details regarding bid updates, keyword lists, and more. In addition to its lower barrier of entry, another key benefit of SBA ads is the agility they bring. Because our team is managing these ad units themselves, we are able to act quickly and strategically. This agility can be especially beneficial for brands with strong seasonality considerations, or those who regularly launch new or updated products and want to give them fast, broad reach.
What are Search Brand Amplifier ads?
Previously, SBA ads were exclusively managed by the Walmart Connect team, and were generally available as a component of larger Display packages that commanded a high cost of entry. Walmart has now unlocked this inventory for their platform partners, including Tinuiti, enabling us to purchase, create, and manage SBA campaigns on our clients’ behalf.
Previously, SBA ads were exclusively managed by the Walmart Connect team, and were generally available as a component of larger Display packages that commanded a high cost of entry. Walmart has now unlocked this inventory for their platform partners, including Tinuiti, enabling us to purchase, create, and manage SBA campaigns on our clients’ behalf.