5 Ways Reddit Helps an Ecommerce Brand

Ipsy, a monthly beauty subscription service, has a subreddit with more than 13,000 members.
The example ad below is from Steam, a video game and store, placed in the r/SkincareAddicts subreddit.
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Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don’ts for marketers.

5 Ways Reddit Helps an Ecommerce Brand

Ipsy, a monthly beauty subscription service, has a subreddit with more than 13,000 members.
Members “upvote” what they consider as helpful posts and comments and “downvote” spam or low-value submissions. A member’s ratio of upvotes to downvotes is tallied in a score called “Karma,” reflecting trustworthiness.

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Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Steam, a video game and store, placed an ad in the SkincareAddicts subreddit.
Join relevant communities. Redditors have a good eye for veiled attempts at selling on the platform. There’s no way to sneak around and slyly earn upvotes.
The general formula is: “I’m [insert short bio]. Ask me anything!”
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Create your own subreddit. A subreddit can provide a dedicated space to discuss your industry, products, suggestions, and more — all can help meet customers and prospects. Assign “moderators” to answer questions and address complaints.