Query categories for which Google will seek out fresh content include:
The freshness factor doesn’t exist in a vacuum. Rather, it’s one of the multiple factors or trust signals that both search algorithms use for ranking and users contemplate before clicking any of the results. And since freshness is more relevant to certain queries than others, the requirement for fresh content should always be evaluated on the basis of your primary keyword.
- What content freshness is and how it’s measured.
- When content freshness is a ranking factor.
- How to know when it’s time to refresh content.
- How to improve your freshness score.
What is fresh content?
Fresh content refers to recently published, updated, or rewritten content. Google and its users appreciate fresh content because it’s more likely to be accurate.
So let’s take a look at your options when freshness is crucial or important.
We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking.
- Published: when the page was uploaded on the website.
- Indexed: when the crawlers first discovered the page and added it to Google Search.
- Last crawl: when the page was last crawled by those bots.
- Modified: when the last change was made to the page.