You can view our exclusive interview with ViacomCBS here.
— Jesse Math, VP, Advanced TV & Video Solutions, Tinuiti
Roku has no one affiliation to a certain streaming service, and is celebrated for its layout of streaming platforms and usability of the app. Let’s take a look at some of the best streaming services, and get started on your journey towards replacing cable or watching the latest TV shows and movies on-demand.
Tubi’s content library is available to stream on 25+ platforms and devices including Roku, Xbox, Playstation, Amazon Fire TV, and Apple TV, as well as apps for iOS, Android, and the web. The service is currently available in the US, Canada, Australia, and Mexico.
SlingTV
The Roku OTT streaming device is a deceptively simple black box that connects to a TV and allows it to display streaming channels normally only accessible via laptops or mobile devices, such as Netflix, Amazon Prime Video and CrunchyRoll. An easy-to-use interface with a streamlined remote control makes it a breeze to use compared to other digital TV remotes with hundreds of buttons, or direct laptop connections that frequently suffer from configuration issues and technical problems.
Their advertising platform manages to satisfy both brands and viewers, which is unique to many streaming platforms. We spoke with Kayla Yee, Account Executive at DISHMedia to learn more about SLING TV’s current offerings, why brands should invest in their services today, and what we can expect to see from programmatic advertising in the near future.
“By embracing cross-platform planning and finding the consumers who will move our partners’ businesses forward everywhere they are – linear, digital, CTV, streaming, and everything in between – we can make transacting with impact as simple as turning on the living room screen.” Hulu’s entry-level on-demand streaming plan only costs .99 per month, and ad-free costs .99 per month.Hulu + Live TV costs .99 per month, combining Hulu’s live TV service with the ad-supported streaming plan. There are additional options available, such as DVR or Unlimited concurrent device streams for .99 or .99 a month, respectively. And if you’re still not satisfied, add on HBO (.99/mo.) or Showtime (.99/mo.).
Hulu’s entry-level on-demand streaming plan only costs .99 per month, and ad-free costs .99 per month.Hulu + Live TV costs .99 per month, combining Hulu’s live TV service with the ad-supported streaming plan. There are additional options available, such as DVR or Unlimited concurrent device streams for .99 or .99 a month, respectively. And if you’re still not satisfied, add on HBO (.99/mo.) or Showtime (.99/mo.).
– Kayla Yee, Account Executive at DISHMedia
Amazon Fire TV is an affordable streaming service with HDR support, 60fps frame-rate, and other additional features that make it a great option for many streamers. It’s worth noting that the Amazon Fire TV is not a streaming service per se, but rather an aggregator of your streaming services in one easy-to-use platform.
As consumer behavior continues to be unpredictable with what they watch, where they watch and if their experience is ad supported, marketers need a solution that takes away the guesswork and offers a level of predictability and safety. Enter EyeQ, the lovechild of the Viacom and CBS merger.
SLING TV brings together TV and internet streaming, with the aim to completely replace cable. There are three plans available: Sling Orange, Sling Blue, and a combined plan.
You can view our exclusive interview with NBCUniversal here.
Your Amazon Fire TV plan includes app access to Netflix, Hulu, and others but it’s best when combined with an Amazon Prime Video plan.
Tubi
“Streaming, while the talk of the town, is still in the early innings. Every major media company now has their D2C product in-market and are building audiences via exclusives, originals, news/sports and in cases like P+, Theatrical releases. This is a huge priority for VCBS and since we are a narrative media company, we are experts at making content in volume and getting it out to large audiences.”
For advertisers:
Similar to Amazon Fire TV, Roku is a streaming platform that brings its own device into the mix. Roku is one of the earliest pioneers of dedicated TV streaming and has been providing viewers with digital shows since 2012.
Amazon Fire TV
– Brendan Garrone, VP, Programmatic Partnerships at NBCUniversal
For offline downloads and 4K streaming, you’ll have to subscribe to Paramount+’s premium tier commercial-free plan at .99 a month. Additionally, while only Premium subscribers get access to the local CBS channels, all users do get access to the CSBN service, as well as view local NFL games and international UFEA games.
Hulu
The video streaming service Peacock was born out of NBC’s understanding that today’s consumers watch media however they can: on their phones, TVs, or laptops. Informed by these consumer behaviors, NBC has built a rock-solid video streaming service.
Roku
Replacing CBS AllAccess, Paramount+ retains much of CBS’ programming, while offering new shows and movies. The video streaming partnership brings Nickelodeon into the fold, as well as exclusive Paramount film and documentary content. A premium subscription to Paramount+ provides local access to CBS channels, which is great for sports fans: NFL, NCAA, PGA Tour, and international soccer programming.
For advertisers:
– Pete Chelala, VP Digital Media – ViacomCBS
Sling Orange provides users with a selection of channels and one authorized stream, whereas Sling Blue provides users with a different selection of channels and three authorized streams. The combined plan allows users to stream a handpicked selection of channels for a month and have four simultaneous streams.
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