In our Facebook Ads course, we provide a series of 10-minute articles where top PPC influencers and experts share tips, tutorials, and strategies that have worked for them. You’ll learn nuances of the platform as well as benchmark data to be able to understand and optimize your performance. The lessons provide strategic advice on:

Instructive courses
Basics and campaign setup.

When you go to the link, look for “Select a topic to get started” and choose “Start your advertising journey.” Between the start advertising and sell your products tracks, you’ll learn how to:The course takes a deeper dive into the different Facebook advertising campaign types, sharing what each one is and how to set them up for success. It also covers additional topics like dynamic ads and budgeting—all with examples and pro tips. You’ll learn:

Instructive Facebook ads training courses

The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error.

1. Simiplilearn’s Social Media Certification Program 

  • Type: eLearning video with animation, talking heads, screen sharing
  • Good for: beginners looking to run their first Facebook ad campaign
  • Length: 1.5 hours

You now have more than enough material to understand, get started with, and succeed through Facebook advertising! Time to jump into the metaverse…
Informative courses
Intermediate topics and best practices.

  • How Facebook advertising works
  • Facts, stats, and terms to know
  • Walkthrough of Ads Manager
  • How to set up your first campaign
  • Campaign review, tracking, and reporting 
Blueprint’s free Facebook ads training comes to you from Facebook, the world’s largest social media channel and now….Meta. The advantage with this content is that it’s always up-to-date. Plus, the courses are modular so Facebook mixes and matches them to create training tracks based on different learning goals.

Andrew provides time stamps and links to resources in the description for easy navigation. He also covers the basics of the marketing funnel and generating popularity and demand. You’ll learn:

  • Set up your campaign objective and targeting.
  • Choose your placements and budget
  • Use Facebook Ads Manager 
  • Manage inventory with product catalogs.
  • Set up your shop and use Commerce Manager.
Andrew’s free Facebook ads tutorial comes from…wait for it…Andrew Ethan Zang, an expert in digital marketing, ecommerce, and online business. This 30-minute YouTube tutorial takes care of the usual setup basics, but goes into more depth on ad creative, funnel strategy, and campaigns using the conversions objective and engagement objectives.

In this one-hour YouTube tutorial, Kai shares the process his agency uses to scale growth and revenue for its clients through Facebook advertising. He takes you from basic setup all the way to reporting, with commentary and tips to maintain profitability at every step. Just be prepared—he’s intense! (In all the best ways; he’s clearly passionate.) You’ll learn:

  • Facebook ads account vs Facebook Business Manager
  • The anatomy of a Facebook ad
  • Creative design and tools
  • Ad setup, scheduling, and policies
free Alison Facebook ads course is brought to you by Theo McArthur, an expert online marketer and Amazon seller. Like Simplilearn, it’s provided through an eLearning platform so you can move between specific chapters and take a course assessment. It does, however, have eight-second ads before each lesson, unless you go for the premium monthly plan.

When you go to the link below, click “Start Learning,” and create your free account (no credit card required). You’ll then have unlimited access for 90 days. In these lessons, you’ll learn:

  • Types of Facebook ads
  • Page and pixel setup
  • How to run a likes campaign
  • Custom conversions
  • Audience insights
WordStream’s free Facebook ads course has been a thought leader in online advertising for over 12 years, and is the creator of the Free Facebook Ads Performance Grader—an account audit and optimization tool that gets run 10k times a month!

Simplilearn’s free Facebook ads course was created by Paul Lewis, a Social Media and Digital Selling expert and lecturer for universities and corporate training organizations. It’s on an eLearning platform, so you can clearly see and move back and forth between lessons. It is comprehensive for social media marketing (totaling 49 hours), but lessons 7-10 are for Facebook advertising specifically.

  • Facebook ad copywriting
  • Best time to run Facebook ads
  • Lowering your costs
  • Strategies for local businesses
  • Must-know Facebook ad optimizations
  • What to do if your ads aren’t showing
  • Targeting and retargeting
  • Facebook advertising benchmarks
Kai Bax’s free ecommerce Facebook ads course comes from Kai himself, an ecommerce marketing influencer and founder of Bax Consulting, an agency focused on scaling ecommerce and info product businesses.

Strategic courses
Tips, advice, and advanced topics from influencers and experts.

  • Account and campaign setup
  • How to measure your ads
  • Columns to use in reporting
  • How to make metrics-based decisions
  • Checklist to keep your ROAS on track to scale revenue 
Hubspot’s free Facebook training course comes from Facebook expert and BlitzMetrics CTO Denis Yu. This strategy was designed by Dennis himself to focus on using frequent, lightweight touches to get widespread exposure on a budget. You’ll learn:
  • What the Dollar-a-Day strategy is all about
  • How to set up and measure it, with a strategy worksheet
  • How to build ad sequences with targeting/retargeting
  • How to create winning Facebook video ads
Coursenvy’s free Facebook ads mastery course is essentially a written course turned into a slideshow with someone reading the content (but it’s not mind-numbing). So there isn’t any animation but every slide is an informative screenshot with tips overlaid on top. 

These Facebook training courses are geared for beginners looking to understand Facebook advertising on a general and conceptual level. They are good for people looking to get familiar with Ads Manager and set up their first campaign

  • Facebook advertising terms to know
  • Account and campaign setup
  • Objectives to choose based on goals
  • Budgeting tips
  • Split testing
  • Facebook Dynamic Creative ads
Apple’s iOS 14 update and Google’s upcoming deprecation of third-party cookies have caused upheaval in the world of Facebook advertising. Targeting, tracking, and reporting is becoming more difficult. These posts will guide you through:

The training offers a mix of general setup instructions, suggestions and best practices to follow, and common mistakes to avoid. You’ll learn:

Similar Posts